Author: John Weller

OUTFRONT Powers MBTA’s GIF-based Public Service Announcements with GIPHY

NEW YORK, July 13, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced its campaign launch to bring Massachusetts Bay Transportation Authority (MBTA) riders friendly and easy to understand public service announcements. Using GIPHY, the world’s first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its […]

2017 Key Internet Trends and How OOH Amplifies its Impact

  Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]

Gabe Oliverio on Asset Swaps

Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced last week involving Independent Outdoor Network (transaction press release here). You can contact Gabe at goliverio@jfco.com. Tell us about the transaction and how you were involved. Interestingly, the […]

Company of the Day – Jones Outdoor Advertising

Company:  Jones Outdoor Advertising Headquarters:   10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets:  Arizona Phone: 877.292.6273 Email:   dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona.  The Company is focused on the concerns of those whose interests and products […]

Lamar Closes Corey Airport Services Purchase

Insider has reported on Lamar’s agreement to purchase Corey Airport Services.  Here is their press release on the closing of the transaction.   Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, today announced that it has […]

Enter the 2017 OOH Media Plan Awards

Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]

Company of the Day – Jones Outdoor

Company: Jones Outdoor Market:   Wisconsin.  Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone:  (800) 536-7446  Jones Outdoor is a division of Jones Sign Company which founded in 1910.  The Company has 370 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox […]

Greener Pastures for Chick-fil-A Cows?

  Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows.  Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]

Marlin Outdoor Celebrates “First Girl”

Will Settle is the director of sales at Marlin Outdoor Advertising based in Hilton Head, South Carolina.  More importantly, Settle’s wife Kelen gave birth this past week to their first daughter, Carter Louise Settle.  The birth of their baby girl was magnified as this was the first baby girl born […]

Those Big Blue Exit Signs

Since Insider has been on the subject of states trying to create revenue from advertising on interstates and highways, if you ever wanted some background on advertising cost and eligibility of the Blue Exit signs along you nearby major interstate, David Tracy writes an article on the subject this week […]