An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Expands into Northern Alabama Market January 19, 2018 05:30 AM Pacific Standard Time NEW YORK–(BUSINESS WIRE)–Standard Diversified Opportunities Inc. (“Standard Diversified” or the “Company”) (OTCQB:SDOIA) announced an asset acquisition, consisting of over 80 billboard structures, located in the Birmingham and Huntsville, Alabama markets from Quality I/N Signs and Outdoor Advertising, […]
If you’ve recently driven down the 18-mile stretch of I-85 between LaGrange, Georgia and the Alabama border, you’ll have noticed some changes. Four billboards welcome you to The Ray, a “safer, cleaner, smarter highway.” This is thanks to a new partnership with Lamar, one of the largest outdoor advertising companies in […]
Kerry Yoakum, an attorney, is a vice president of the OAAA The US Department of Justice (DOJ) is taking sides in a First Amendment lawsuit challenging transit’s ability to restrict religious ads. In Washington, DC, the Catholic Church has been fighting a losing court battle, which was prompted by the regional […]
Company: Victor Outdoor Advertising Headquarters: 1100 South Bud Boulevard, Fremont, NE 68025-6269 Markets: Nebraska Phone: 402-721-3333 Email: lboggs@victoroutdoor.com Victor Outdoor Advertising is a locally owned company based in Fremont, Nebraska just 35 miles Northwest of downtown Omaha. They currently have 28 locations and operate just over 78 faces in Fremont and surrounding communities. Lyle […]
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
There is joy in Minneapolis in the hope that the Vikings will be the first NFL team to win a Super Bowl in their home stadium. Billboard operators did not receive the same joy. Insider reported earlier this month that Minneapolis was considering a zoning code change to expand the area […]
By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018 College Football Playoff National Championship I’m In campaign was my […]
Company: Visual Outdoor, LLC Headquarters: 379 Bee Tree Ln. Blairsville, GA 30512 Markets: Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and operate 71 billboards with 217 […]
Insider wanted to help get the word out to all of you OAAA and Geopath members. OOH is the only form of traditional media producing constant growth in a highly-competitive advertising climate. A critical component of the success of OOH is its ability to produce […]
