Author: John Weller

Political Sales Opportunities for OOH

Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Billboard Comeback in Detroit?

The dilemma in Detroit: Detroit’s zoning code prohibits large outdoor advertisements in the central business district After years of lax enforcement, the city ordered illegal billboards taken down at end of 2017 New ordinance in the works could change the rules, but it’s unclear how or when These three bullet […]

A Difficult Balance: Free Speech vs Limits on Transit Ads

A three-judge panel heard arguments in a free speech challenge to Washington, DCs’ ban on issue-oriented ads in its transit system. The Archdiocese of Washington sued the Metro system after it rejected a 2017 Christmas-themed campaign that would link to a website encouraging donations to a Catholic charity and church […]

MAGNA Raises US Ad Forecast, OOH to Grow

Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]

Company of the Day – Atwell Outdoor Advertising

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads?

By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]

Daktronics 50th Anniversary

Daktronics is celebrating their 50th anniversary this year.  Insider enjoyed watching this video which includes interviews with the company’s founders. Did you know when the company was created their main focus was on employing South Dakota college graduates before they even had an initial product identified? Learn more about this […]

Company of the Day – ATMedia Outdoor

Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor, a division of Mashburn Outdoor, a Georgia based outdoor company. Mashburn Outdoor owned and operated 238 Junior, Jr.Bulletins and Bulletin billboard faces throughout metro Chattanooga, Ooltewah, Hixson and […]

Why Do the Feds Care about Tree-Trimming on Public Lands?

  New federal legislation lays out a public-policy rationale for vegetation control on public lands: safety, fire prevention, and protection of electric-power lines. Vegetation-control legislation was included in a massive spending bill signed March 23 by President Trump. The President said he signed the overall bill reluctantly, in order to […]