Author: John Weller

Billboard Insider Classifieds September 29, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

New and Noted September 27, 2018

The Tech website Recode has discovered out of home: “Billboards – yes,billboards – are having a heyday in a digital world.” Outdoor ads may soon be traded in the same automated way as online ads writes Digiday in Outdoor advertising braced for its programmatic moment.  Programmatic buying upside is one […]

As Transit Ridership Dips, Advertising Revenue Grows

By Ken Klein, OAAA Executive Vice President, Government Affairs   Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 102 Racer Drive,  Cross Lanes, WV 25313 Markets: West Virginia Phone: 304.482.9300 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ […]

Tech Talks: Why Does Mobile Complement OOH?

By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?”   […]

Company of the Day – Headrick Outdoor Media

Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets:  Idaho Utah Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977Email:   sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. Mr. .A. B. […]

How Great Brands Use Experiential Marketing

By Candice Simons, CEO, Brooklyn Outdoor Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction […]

Ever Seen A Floating Billboard?

With good humor from Grey Vick at Grey Outdoor out of Wilmington NC, but also a reminder to all of us that North Carolina is still assessing the damage inflicted by Hurricane Florence. Prayers out to all those in the area dealing with the aftermath. [wpforms id=”9787″] Paid Advertisement  

Billboard Insider Classifieds September 22, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Daily Billboard’s 3 of a Kind: Spectacle In The Skies

In this month’s ‘3 of a kind’ feature the Daily Billboard Blog is looking at creating a spectacle in the skies with the help of life-size 3D mannequins. The first example is from June 2011 when mannequins were literally hanging from billboards around the streets of L.A., including along the busy Sunset Strip […]