By Nicole Randall OAAA Communications Senior Director Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes […]
Author: John Weller
Top OOH Specialists to Discuss Planning, Buying Strategies at #OOH2019
Executives from Leading OOH Buying Firms Talk Big Brands March 6, 2019 (Washington, DC) – Executives from out of home (OOH) advertising specialist firms will serve on a panel at the OAAA\Geopath OOH Media Conference + Expo, to be held May 20-22 at the Aria Las Vegas. Leaders from Billups, […]
#OOH2019: Celebration, Inspiration + Transformation
My Turn From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]
Company of the Day – Paramount Media
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media owns and operates 9 out of home structures with 18 faces in Chicago. The boards vary in size from 10 by 24 to their 20 by 60 digital face. David Quas is the company’s President. […]
Billboard Insider Classifieds March 2, 2019
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Company of the Day – Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Email: info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]
Creative Circle: Changing A Client’s Creative
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]
Early Registration Ends Tomorrow
If you are planning on attending the 2019 OAAA\Geopath OOH Media Conference + Expo, February 28th is the last day for early registration. This year’s conference will take place May 20-22 at the Aria Resort in Las Vegas NV. If you are interested in taking advantage of the cost savings […]
Daktronics Selected for LED Installation in Times Square
The Brill Building at 1619 Broadway set to receive six new digital displays BROOKINGS, S.D. – Feb. 25, 2019 – Property owner Brookfield and consultant Sensory Interactive have selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to supply and install a system of large-scale exterior LED displays at the legendary Brill […]
Company of the Day – Outdoor Signs
Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]
























