Company: 718 Outdoor Market: Brooklyn, New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718OUTDOOR is a media company specializing in traditional OOH platforms, and they are all about New York. They operate a plant that includes elevator ads, walls, murals and advertising panels. Their area of focus is their home town of Brooklyn. Glenn Merone is the […]
Author: John Weller
NY Governor Signs Floating Billboard Ban
The New York Times reported last week that Governor Cuomo had signed a bill to ban billboards from floating on New York waters. The legislation impacts Florida based Ballyhoo Media. Insider has previously written about the dispute. Insider reached out to Ballyhoo Media CEO, Adam Shapiro and discussed the signed […]
Billboard Insider Classifieds August 24, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Tech Talks: Selling OOH with a Data-Driven Approach
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
Company of the Day – YESCO Outdoor Media
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Vinyls – Does Ink Make a Difference?
Most of us have our “go to” vinyl printers, but do we ever stop to think about the ink they print with? Insider spoke with Baud Ramirez, General Manager at Blue Sky Digital Printing about ink and ink durability. Do you look at durability of ink as an important issue? […]
Park Outdoor Grows Its Digital Billboard Footprint with Daktronics
ITHACA, N.Y., Aug. 19, 2019 (GLOBE NEWSWIRE) — Passersby in Chemung County, New York, will notice a change in their daily commute. Park Outdoor Advertising installed two double-sided, 16-millimeter digital billboards from Daktronics (DAKT) along College Avenue and the intersection of East Water Street and Madison Avenue in Elmira, New York. “The signs, offer local businesses a flexible advertising medium that […]
2020 Political Billboards Have Begun
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
Company of the Day – Zoom Media
Company: Zoom Media U.S.A. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email: NewYork@zoommedia.com ZOOM Media reaches 25+ million gym members through their Generation Active video network in 3,600+ health clubs in 190+ DMAs across the […]
Out of the Office – Insider Heads to the Mountain
Insider, John Weller, likes to spend his time out of the office on his bicycle or up in the mountains. Just returned from a terrific, but too short visit to Mt. Rainier National Park. The Mountain was out in all its splendor as you can see from this shot, from […]
























