Author: John Weller

Billboard Insider Classifieds December 21, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Are You Ready to Be the Leader Your Team Needs in 2025?

Being an exceptional OOH sales leader requires more than achieving revenue goals. True leadership is about cultivating a culture of accountability, motivation, and growth while preparing your team to thrive in an ever-changing market. To excel, OOH leaders must hone four critical traits: coaching, motivating, accountability, and recruiting. Let’s explore […]

Final Update on the 2024 Outdoor Associations by State

A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an […]

Rothfelder on Marijuana Outdoor Advertising

The Fifth Circuit Court of Appeals decided on November 22, 2024 an interesting First Amendment case involving the advertising of marijuana. Here’s the facts: The State of Mississippi passed in 2022 the “Mississippi Medical Cannabis Act,” which authorized the sale and use of marijuana for certain medicinal purposes. The Act […]

Daktronics and Cree LED Enter Licensing Agreement for LED Display Technology

Daktronics licenses Cree LED’s patented technology in a multi-year global agreement announced today. (Photo: Business Wire) December 17, 2024 07:15 AM Pacific Standard Time DURHAM, N.C.–(BUSINESS WIRE)–Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and Daktronics (Nasdaq: DAKT), today announced a multi-year, global patent license agreement effective December 2024. With limited exceptions, this agreement […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]

Another Daktronics Investor Sounds Out

Billboard Insider’s Note: It had been quiet for a few days since Alta Fox went public with their concerns about Daktronics. Yesterday another investment group, Breach Inlet Capital, LP, went public voicing their support of Alta Fox and their shared concerns about Daktronics management.  Here is their letter. Dear Members […]

OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards

  Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]

Company of the Day – Trone Outdoor

Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address:  1345 Abbottstown Pike, Hannover, PA  17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant with 502 faces in Pennsylvania, Maryland and Delaware.  The company has been in business since 1984.  John Trone is the company’s President.   He also is a […]

Media Mpact Acquires Ace Outdoor in Shreveport, Louisiana

For Immediate Release December 16, 2024 Shreveport, LA – Media Mpact announced today their acquisition of Outdoor Advertising Assets in Shreveport, Louisiana from Ace Outdoor (“ACE”). Drachman M&A Co. represented ACE in the transaction. Chris Rothfelder of Rothfelder Falick L.L.P. provided legal representation to ACE. The transaction includes eight digital […]