Author: John Weller

Company of the Day – Anchor Billboards

Company: Anchor Billboards Headquarters:  3180 N. Ad Art Rd., Stockton, California 95215 Markets: Central Valley California Phone: (888) 727-2292 Email: peter@anchorbillboards.com Anchor Billboards is the DBA for Digital Sign Network, LLC. Anchor Billboards is a Stockton, CA based company offering a variety of billboard advertising throughout California’s Central Valley. Their inventory […]

The Case for Consistency and Clarity in Programmatic OOH

By David Burrick, Intersection, Chief Strategy Officer  Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]

Billboard Insider Classifieds April 19, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

5 Mistakes When Breaking News of an Increase at Renewal Time

Rate increases: they happen. Let’s face it, they’re part of business. But communicating about them effectively with buyers isn’t always something OOH salespeople are given a lot of guidance on. As a result, they often make mistakes that can alienate, or in extreme cases lose advertisers. Below, a quick summary […]

Lamar Acquires Dyersburg Media Group In Tennessee

  Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]

Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

OUTFRONT Celebrates Earth Month with Farmlink and PureWow MOMENTS in Life Campaigns

NEW YORK, April 16, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month. Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to […]

Company of the Day – Arrington Outdoor Advertising

Company: Arrington Outdoor Advertising Markets:  Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]

Winners Announced for Inaugural Indie Impact Awards at Spring IBO Conference

SALT LAKE CITY, UT – April 2025 — The first-ever Indie Impact Awards, presented by IBO (Independent Billboard Operators), were held last week during the Spring IBO Conference in Salt Lake City. Hosted by Todd Turner and Richard Molinaro of Up To Something, the event recognized creative out of home […]

A Digital Sign Update on the Most Current Tariff Situation

Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]