Author: John Weller

Billboard Insider Classifieds May 17, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

The Street-Level Advantage: Why OOH Is Built for Hyperlocal Success

By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]

Company of the Day – Ballyhoo Media

Company: Ballyhoo Media Address: 101 NE 79th St. Miami, FL 33138 Markets: Ft. Lauderdale, Tampa, Seattle, Miami Email: info@ballyhooboats.com Ballyhoo Media describes itself as a water-based multi-media company changing the landscape of outdoor advertising. The founders of Ballyhoo are brothers Adam and Nate Shapiro along with Tyler Zlatin. Insider had […]

Max Drachman’s Post-Conference M&A Update – 2025

Drachman M&A Co. and their CEO, Max Drachman always have a good sense of the deal market for the billboard industry. Insider thought this would be good timing to get his update on the market for the rest of 2025. Max, any takeaways from the IBO and OAAA conferences? The […]

Regency Outdoor Purchases Prime LA Real Estate

CoStar News reports that Regency Outdoor purchased a vacant retail property on the Sunset Strip for $26 million, with redevelopment plans underway for the high-profile corner.   The 8,500-square-foot building at 8830-8844 W. Sunset Blvd. sits across the street from a well-known nightclub, the Viper Room, and has 130 feet of […]

Why Did These Billboard Designs Win?

Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference. Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we […]

Company of the Day – Bay Outdoor Media

Company: Bay Outdoor Media Market: Atlantic County, New Jersey Address: 227 N 13th St, Surf City NJ 08008 Phone: 203-240-4269 Email: gary@bay-mag.com Bay Outdoor Media has 18 static bulletin faces along the highly traveled White Horse Pike (Route 30) Atlantic County, NJ. All Units (except one) are facing Eastbound busy […]

Wisconsin is Link Media’s Market of the Year

Link Media Outdoor is proud to announce the winner of the 2024 Strongest Link Award presented to the Market of the Year, Link Media – Wisconsin, for the third year in a row! The winner is awarded annually based on twelve objective metrics comparing each of Link’s nine individual markets. […]