Author: John Weller

A Traffic Metrics Perspective for Local OOH Price Optimization

Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]

Interim CEO Rob Peterson on Geopath’s 2025 Budget and Goals

With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling.  What’s caused the financial difficulties […]

Wilkins Media Announces Expansion into the UK

London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as […]

Company of the Day – Adsposure

Company: Adsposure National Headquarters: 10810 Kenwood Road, Blue Ash, OH 45242 Phone: 513-554-8100 Markets:  Cincinnati Des Moines Fort Worth Indianapolis Kansas City Northern Kentucky Youngstown Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do more than […]

Lamar Advertising to Manage All Airport Advertising at Orlando Sanford Airport

Lamar will offer enhanced static and digital advertising opportunities throughout the airport, helping businesses engage millions of business travelers and tourists  Baton Rouge, LA – March 13, 2025 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced the company has been […]

Company of the Day – AdSource Outdoor

Company:  AdSource Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:  rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]

Kevin Gleason Speaks Out on Measurement and Geopath

We received the following comments over the weekend from Kevin Gleason, former President and CEO of Adams Outdoor, and we wanted to share them with our readers as we continue the discussion on measurement for the OOH industry.  Kevin continues to be a reader of Billboard insider and had seen […]

Billboard Insider Classifieds March 15, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Company of the Day – Admiral Outdoor

Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates an 82 face billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was in need of […]

Rothfelder on Lamar vs LaCore and Rights of First Refusal in Billboard Leases

By Richard Rothfelder, Rothfelder & Falick The Texas Court of Appeals, Fifth District Dallas Division, issued a comprehensive and favorable opinion on rights of first refusal, holdover tenancies, waiver, and conversion in billboard leases in the case of Lamar vs LaCore on December 31, 2024. The facts of the case are […]