Author: John Weller

OOH Sales: 6 Steps to Better Listening on a Sales Call

Professional salespeople are focused on being solutions providers.  To do so they must excel at gathering information from the prospect to determine if leasing land to us for a structure or if outdoor advertising would in fact be a good fit for their business.  Executed properly a professional sales call […]

What is Your Most Unique Billboard?

Have you ever considered which billboard in your market is truly unique? It does not have to be a structure you own and operate, just one that you feel is remarkable. Insider would like to share your thoughts and images and this week is starting off with a structure courtesy […]

Company of the Day – Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 200 bulletin faces. The firm has both static and digital billboards. 90% […]

Vistar Sees Growth in First Half of 2023

New York, NY – August 8, 2023 –  Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]

Time To Start Watching Your Insurance Costs

From an insurance buyer’s perspective, it can sometimes feel as if premium prices change on a whim. But, according to Chris Bassler of Bassler & Co. Insurance, the truth is that the insurance market is cyclical in nature. Chris, how would you define tendencies in the insurance market? I would […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

A Designer Asks, “Where do you get your images?”

A Designer Asks, “Where do you get your images?”  Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]

Billboard Insider Classifieds August 5, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

One Last Reader Question on Easements

We had a reader who passed along to Billboard Insider the following question. “If you purchase a perpetual easement for the use of a billboard on the property, can the expense be set up on a depreciation / amortization schedule, say 15 years? Is it a factor if the permitted […]