Author: John Weller

Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results

By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly fragmented marketplace. On the publisher side alone, there are millions of websites, mobile apps, TV networks, radio stations, newspapers, magazines and, of course, out-of-home advertising assets. But in reality, the global marketplace […]

OOH Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies

Five-year Collaboration between Clear Channel Outdoor and Kantar Sheds New Light on OOH for its Additive Nature and Proves it’s a Vital Medium for Filling Gaps Other Media Channels Cannot Address NEW YORK, July 8, 2025 /PRNewswire/ — The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising […]

Company of the Day – Canyon Outdoor Media

Company:  Canyon Outdoor Media Headquarters:  9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]

Lamar Advertising Acquires Assets of Verde Outdoor

BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]

Park Outdoor Lights up Ithaca with Region’s First Digital Billboard

Double-sided display powered by Daktronics brings dynamic advertising to Upstate New York BROOKINGS, S.D. – July 7, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with longtime customer Park Outdoor to bring the first and only digital billboard to the Ithaca, New York, area. The new double-sided display is […]

Company of the Day – Cal Coast Commercial

Company: Cal Coast Commercial Headquarters: 755 Santa Rosa St, Suite 310, San Luis Obispo, CA 93401 Market: San Luis Obispo and Atascadero Phone: (805) 544-3030 Email: tyler@cliff-branch.com Cal Coast Commercial specializes in developing and owning commercial real estate located on the California Central Coast in San Luis Obispo, Santa Barbara […]

Billboard Insider Classifieds July 5, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Clear Channel Outdoor Powers Summer Campaigns to Combat Child Hunger and Learning Loss

Digital Billboard Campaigns Connect Families with Free Summer Meal Programs and Summer Learning Resources to Support Their Kids’ Well-Being This Season NEW YORK, July 1, 2025 /PRNewswire/ — As millions of children across America begin their summer break, Clear Channel Outdoor (CCO) is continuing its partnership with two leading national organizations, Share Our Strength’s No […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]