Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Why has OOH been able to maintain ad share It comes down to one word – audience…More and more activities activities are outside of the home. OUTFRONT […]
Here are the highlights of Clear Channel CFO David Sailer’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Clear Channel Outdoor adding account executives Coming out of COVID we were obviously you know very tough on expenses you know revenue was down and […]
Despite higher gas prices, airfares, interest rates and inflation, the wave of travel that emerged as the impacts of the pandemic eased has shown no signs of abating. With Memorial Day and the official start of summer officially upon us, all signs and survey results point to record, or near […]
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]
Here are a selection of Lamar CEO Sean Reilly’s comments at yesterday’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Mainstreet is healthy. Mainstreet is healthy. That’s the take home message. Last year I was only getting questions about how Lamar does in a recession. All those […]
Billboard Insider polled readers on their experience with the automated out of home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). Some interesting findings. 90% our readers use one or more of the automated sales platforms. This number is higher than Billboard Insider expected. 68% of our poll […]
Billboard Insider was interviewed by a group of Tulane undergraduate B-school students (picture above) who did a valuation and research report on Lamar. They rate Lamar as market perform with a 12 month target price of $117.00. The group’s investment thesis (see below) notes Lamar’s steady dividends, reduced acquisitions and […]
What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine: you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]
Vehicle miles travelled improved by 0.7% to 275.5 billion miles during the month of March 2024 according to the FHWA March 2024 Travel Volume Trends. Here’s the data. The South Atlantic states were the only part of the United States to see a traffic decline. Here’s a chart showing how […]
