Author: billboardinsider

N Compass TV Makes Inc 5000

Anderson Pacific Capital has investments in a roadside billboard company Tier One Media as well as digital place based company N-Compass TV which was just named to the 2024 Inc 5000.  Anderson Pacific’s Ken Anderson writes: Dave, this is that “ indoor billboard” company we have.  Because we  thought what […]

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In April 2024 Pearl added digital media screens at Brickell City Centre in Miami.    Billboard Insider […]

The out of home M&A market is quiet.

Anybody else noticed how quiet the OOH M&A market is?  Billboard Insider has noticed a slowdown in new tombstones and purchase announcements.  The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today.   Look what the […]

Link Media Revenues up 5.5% in 2nd Qtr 2024

Boston Omaha released 2Q 2024 financials yesterday.  Here are the financial results for Link Media Outdoor, Boston Omaha’s wholly owned out of home advertising subsidiary, sponsored and analyzed by SignValue. Revenue increased 5.5% to $11.3 million for 2Q 2024 (3 months ended June 30, 2024) due to an improvement in […]

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with 15,920 total faces including 622 digital faces.  The company’s plant includes 200 markets coast to coast.  Pattison’s head office is […]

Out of Home Amplified Calls for Evan Gershkovich’s Freedom

By Anna Bager, President and CEO, OAA Much has been written about the complex prisoner swap that freed Wall Street Journal reporter Evan Gershkovich and others from Russia. The Washington Post put it this way: “Gershkovich’s release . . . marked the culmination of a relentless, 16-month campaign launched by […]

Inflation and Out of Home

You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first 6 months of 2024.  If you are not getting annual ad contract rate increases of at least 3% your margins will start […]

Advice to OOH Reps: Ask for the Referral

What’s the most important question that OOH sales reps don’t ask? I’ve coached and led many account executives over the years. And by far, there is one question that AE’s do not ask on a regular basis. “Mr. or Mrs. customer, what business owners do you know, that would also […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  It is the only locally owned and operated billboard company servicing the greater New Orleans metro area.    Most of the structures are two sided, 14 by […]

Lamar Revenues Up 4.5% in 2Q 2024

Lamar’s CEO Sean Reilly summarized the second quarter as follows: “The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth.”  Here are the results of Lamar’s 2Q […]