Author: billboardinsider

OOH Sales: Struggling with Rate Push Back?

I’d like you to think about the last time you bought a new pair of shoes.  What was the first thing you thought of when you began to contemplate shoe shopping? Maybe your shoes were worn out and didn’t look good anymore; or you needed a pair to go with […]

Static Billboard Domination in Delco, North Carolina

Speaks Law Firm in North Carolina must like billboards.  The firm rented 5 consecutive Coastal Outdoor billboards in Delco, North Carolina on Highway 74 traveling from Charlotte to Wilmington.  He also has three faces heading the other way. Billboard Insider is used to seeing airport dominations but not so much […]

Company of the day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 200 total faces including 10 digital faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in […]

Landowners: Strong (Hopefully) Silent Partners

The importance of landowners cannot be overstated. They are not just the silent partners who provide the locations for our billboards; they are the bedrock of our operations, and the relationship with them is foundational to the success of any great billboard company. This understanding has been a guiding principle […]

Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers

Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and sales training firms.  The list includes the company name, website, headquarters state, phone and contact information.  Two of the firms are focused on Canada so we’ve highlighted that.    If you wish your firm to […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Julia Louise Dolowitz Reagan, RIP

Billboard Insider’s thoughts and prayers go out to the Reagan Family which provided us with this obituary. Our beloved Julia Louise Dolowitz Reagan, 81, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Julia was a dedicated student, attending Olympus High School and […]

A European Billboard Idea for the US?

California out of home attorney Marnie Christine Cody Ware couldn’t help noticing some spectacular digital billboards on a recent trip to Milan.   She shares this with Billboard Insider. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 […]

Does Your Firm Represent Independent Billboard Operators?

Billboard Insider is assembling a list of rep firms who  help independent out of home companies generate regional and national out of home sales.  If you would like to be included on the list please email davewestburg@billboardinsider.com the following: Firm name. Website. Contact name or names and emails. We’ll publish […]

Quebecor Partners with Place Exchange

Montreal, June 18, 2024 – To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home announces a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international […]