It is fashionable to say that out of home is a GDP-plus business, that is, that the US out of home business is growing faster than the US economy. This isn’t true if you compare historic US out of home advertising revenues against the change in the Nominal US Gross […]
Company: Novum Digital Markets: Indiana, Michigan Address: PO Box 371, New Carlisle, IN. 46552 Email: info@novum-digital.biz Phone: 574-440-5428 Novum Digital operates indoor billboards in 44 restaurants, pubs, laundries and markets in Indiana and Michigan. The company was started in April 2021. Brian Gleva is CEO. To receive a free […]
Here’s a selection of Clear Channel CFO David Sailer’s comments at the TD Cowen Tech, Media and Telecom Conference yesterday. Problems in San Francisco I mean everyone was watching the news. It wasn’t good and our shelter business is in the city center and that really hurt us. It was […]
Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Political advertising season is in full swing. Here’s what Billboard Insider heard about about political advertising in this month’s earnings calls and investor meetings. OAAA President and CEO Anna Bager says out of home is trusted and can help get out the vote (May 23, 2024 Beet.tv interview). We think […]
NEW YORK, NY, May 28, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”). OUTFRONT has provided advertising services for WMATA since July 2014. Under […]
Richard Kennedy of Kennedy Outdoor writes Billboard Insider: I have a friend who has a little boy that needs a kidney transplant. Some of the local operators have agreed to run this (attached artwork) on their digitals if they have any empty slots. Do you think that some other operators […]
We get asked often about Billboard Insider’s policy on article submissions. Here are some guidelines. Be original. Apart from hard news press releases, we have limited interest in reprinting content which has appeared elsewhere on the internet. A majority of our content is unique to our site. Hard news. We […]
Blip | Adkom VP of Supply Chad Smith sent Billboard Insider an email after reading the results of Billboard Insider’s reader poll on automated sales platforms: I wanted to respond to a couple points from your poll. Blip pays faster than anyone in the industry. We pay the following month […]
Billboard Insider received this comment from Adquick’s VP Demand and Analytics Jason Kunkel-de Cesero in response to our reader poll on the out of home sales platforms: Just want to share that most billings in our platform are executed directly with media operators via insertion orders (and mostly involve print/static […]
