Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of June 2024. Some observations: Debt costs were stable at the three public OOH companies during the second quarter of 2024. […]
Author: billboardinsider
Company of the Day: Porter Advertising
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 600 faces serving Eastern Indiana and Western Ohio […]
Branded Cities Relaunches Bryant Park Spectacular
New York, NY– August 20, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today that the upgrade of its iconic Bryant Park Digital spectacular is now complete and running brand copy on Manhattan’s highly trafficked 42nd Street corridor. Only steps from Manhattan’s popular destination, Bryant […]
US Out of Home Revenues Up 3.4% in 2Q 2024
August 20, 2024 (Washington, DC) – Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever […]
Company of the Day: Porlier Outdoor
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a billboard plant in Missouri and Kansas. The company operates a 329 face billboard plant including 6 digital faces clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent […]
Seen Media Adds Levine and Benedicto
New York, NY – August 19, 2024 – Seen Media Group, one of NYC’s fastest growing privately held media companies, specializing in premium billboards and street-level poster advertising, is excited to announce two strategic additions to its leadership team. Industry veteran Rob Levine joins the company as Chief Revenue Officer […]
Verde Outdoor Media Buys Great Outdoor Advertising
TEMPE, AZ (Aug. 19, 2024) Verde Outdoor Media (VOM), a leading outdoor and online advertising company, announced today the acquisition of Great Outdoor Advertising (GOA), an independent out-of-home operator in the Northeast. This strategic expansion increases VOM’s portfolio to over 1,600 billboard faces across 10 states, further strengthening its network […]
The Current M&A Market Presents Opportunities
A midwest out of home executive reminds Billboard Insider that there are opportunities in the current M&A market. I read your article about M&A and I think it has slowed down, but I have looked at a few deals this year and because the bigger guys aren’t as active, and […]
OUTFRONT’s Chicago Inventory 90% Sold Leading into Democratic Convention
OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from […]
Company of the Day: Digipoint Media
Company: Digipoint Media Markets: Canada Address: 28 Export Boulevard, Mississauga, Ontario L5S OA7, Canada Email: info@digipoint.ca Phone: 289-223-1001 Digipoint operates an out of home plant with more than 120 digital billboard faces in Ontario and Quebec. Billboard Insider talked with Ahmad Shafeeq, the company’s CEO. How did you get into […]
























