Billboard Insider is running a series on out of home fabricators. Today we feature Formetco. Fabricator: Formetco. Headquarters: Duluth, Georgia. Phone: 800-362-6382 Email: structures@formetco.com How did Formetco get involved in making structures? Formetco’s entry into the structure business was driven by the dynamic and fast-paced nature of the scoreboards industry. […]
Author: billboardinsider
Public OOH Stocks Trail US Market in 2Q 2024
The public out of home stocks trailed the US market in the second quarter of 2024. The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024. S&P 500 (black), Lamar […]
GroupM to Present Midyear Advertising Forecast July 17
Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Here’s a […]
What Daktronics Financials Say About the Digital Billboard Market
If you want to understand the digital billboard market you need to follow Daktronics commercial division which includes roadside digital billboards and spectaculars. Daktronics released 4Q FY 24 earnings last week. Consolidated revenue and orders were up 3% and 15%, respectively for 4Q FY 24, but commercial sales and commercial […]
Visit Annapolis Dominates BWI Airport
Baltimore, MD — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC), a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: North Jersey Advertising
Company: North Jersey Advertising, LLC. Markets: New Jersey Address: 22 Howard Blv. (202), Mt Arlington, NJ. 07856 Phone: 1-800-472-3033 North Jersey Advertising operates a 7 face digital billboard plant in the following New Jersey communities: Lake Hopatcong Frankford Belleville To receive a free morning newsletter with each day’s Billboard […]
Should billboard cashflow include a digital billboard replacement reserve?
Justin Powell of Huntington Outdoor asked the following question after reading our article on Billboard Cashflow: I understand that general depreciation shouldn’t count….but how about digital display replacement costs? Those are real and significant expenses you have every 10 years or so. If you don’t include those what you might actually […]
Company of the Day: Nick Signs
Company: Nick Signs Markets: Minnesota Address: 3735 Hwy 73, Hibbing, MN 55746 Email: nick@nicksigns.com Phone: 218-263-3044 Nick signs operates a billboard plant in North Central Minnesota with 5 total faces, including 3 digital faces. In addition the company provides business signs, wraps and logo design. The company is over 20 […]
What’s Billboard Cashflow?
A Billboard Insider Reader writes: “I have always struggled when talking to owners about selling their signs and get the comment of “My cashflow is X and I heard they are selling for 12 times cashflow!” and then trying to explain to them that its Billboard Cashflow which also has […]























