Author: billboardinsider

Company of the Day: Kennedy Outdoor

Company:  Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 75 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy. Richard, how did you get […]

Billboard Insider Readers Only Have Cracker Barrel on Static Billboards

Yesterday Billboard Insider polled readers on whether Cracker Barrel advertises on their static billboards or their digital billboards.  The results were unanimous.  Cracker Barrel only runs on static billboards – at least when it comes to billboards owned by Billboard Insider readers.   To receive a free morning newsletter with […]

Adquick,Attributy and IBO Speedway Partner to Improve Attribution

Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other […]

Updated Speaker List for 2024 OOH Media Conference

As we approach the highly anticipated 2024 OOH Media Conference, OAAA is announcing the addition of new leaders from across the industry to its distinguished lineup of speakers. As the event gears up to showcase the latest trends, innovations, and insights in the OOH landscape, these newly confirmed speakers promise […]

Andy Goodman on Accessory Uses and Out of Home Leases

In his last column out of home leasing and development expert Andy goodman talked about what to do when you get a condemnation letter.  Today he talks about accessory uses and out of home leases. People want to lease space on billboards for cell phone antennas, weather cameras and data […]

Does Cracker Barrel Advertise on Digital Billboards?

In response to Cracker Barrel and Out of Home, a reader asks… I’m curious to what percentage of those are digitals if any? I think they’re pretty much a static driven marketing plan but interested if they do any digital? Does Cracker Barrel advertise on digital billboards?  Email davewestburg@billboardinsider.com or […]

Company of the Day: Kelso Advertising

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor […]

Cracker Barrel and Out of Home

Most of you have Cracker Barrel as a tenant on one of your billboards.  Cracker Barrel’s 2023 10k says this: “Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests.”  Billboard Insider has prepared an analysis […]

Should Sales Managers Also Be Sales Reps?

Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years.  Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]