I received a call from a client who has billboards on a state highway in California. His concern and questions are in regard to a Cal Trans construction project that will close the entire section of freeway in front of his billboards for 6 months or longer. He wanted to […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky Outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling Green Chamber of […]
Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends. Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states. On a trailing […]
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris explained what’s wrong with a sales manager carrying a book of business. Today Kevin and Chris discuss the sales management trap. Chris Lytle. […]
DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]
Good news and bad news for OUTFRONT and the transit ad providers in the fourth quarter 2023 transit ridership figures. The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant with 165 total faces including 24 digital displays which target bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by […]
DULUTH, Ga., March 13, 2024 /PRNewswire-PRWeb/ — Formetco, LLC. (“Formetco” or “the Company”) announced today that it recently closed a new $15 million debt facility with Fifth Third. Proceeds from the new facility were used to refinance existing debt and provide additional liquidity to fund future growth. Formetco, founded in 1968 and headquartered in Duluth, […]
Global Out of Home revenue looks set to exceed 2022’s $36.8bn, a full recovery from the pandemic, with six factors set to drive further growth in 2024 and beyond, World Out of Home Organization President Tom Goddard said, opening WOO’s first in-person Africa Forum in Cape Town this week. These […]
