East Boston Times reports that Logan Communications has proposed to place a 14 by 48 digital billboard on McClellan Highway property owned by a Hilton Gardens Inn. Logan Communications will be required under state law to give 15 hours per month for state public service messages. The City of East […]
Author: billboardinsider
Company of the Day: Ashby St Outdoor
Company: Ashby St Outdoor Markets: Northwest Arkansas. Headquarters: 1830 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Snapchat billboard ads use hyper-local geo-filters.
Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago, Mission and Fisherman’s Warf in San Franscisco). The billboards use geofilters – location based graphics that Snapchat […]
Paul Wright of SignValue on Billboard Valuation
Insider is republishing an interview with Paul Wright because Wright’s insights are timeless. Paul and Jeff Wright own Signvalue.com, the industry’s leading billboard valuation firm. Signvalue.com should be in your bookmarks because it lists dozens of billboards for sale in the United states. Paul Wright has published the best book on […]
Michigan Cities Consider Impact of Reed V Gilbert
Michigan Cities are reevaluating their sign codes in the wake of Reed V Gilbert according to oaklandcounty115 and a report prepared for planningmi.org. Cities are looking for the following sign code issues: Content based sign regulations which could potentially invalidate a sign code. Different sign rules for onpremise versus offpremise signs […]
Art Goes On Billboards in Hannibal
Hannibal.net reports that Lamar and Independent’s Service Company are collaborating with the Hannibal Arts council to put art from local artists on billboards in Hannibal. 2 artists have had their work installed on Highway 61 in Hannibal. Another 3 artists will be shown in the future. Insider’s take: Joint ventures […]
Mark Boidman on The Digital Sign Business
Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website. Insider wants to comment on three things in the talk. Boidman sees out of home growing by 3.2%/year for 2015-2019. In other […]
Vendor Spotlight: Circle Graphics
Circle Graphics is the world’s largest producer of large-format digital graphics. Its 400,000 square foot manufacturing facilities house 88 grand format printers, custom automated finishing equipment and coating capabilities to produce printed recyclable materials up to 16 feet wide. The prepress department processes more than 30,000 files per day with […]
Company of the Day: Arizona Billboard Company
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Phoenix, Southern Arizona and Tuscon. The company has been in business for over 30 years and is run […]
Adsemble Launches Digital Billboard Self-Serve Tool
Techcrunch reports that Adsemble has launched a self-serve product to allow out of home media companies to manage the process of selling digital billboard space to advertisers. The product will include: an overview of every billboard in inventory analytics data the ability to accept or reject individual bids Adsemble currently […]
