The Gallatin Tennessee Planning commission approved new digital and billboard regulations by a vote of 6-1 according to The Tennessean. The rules must now be approved by the Gallatin City Council. The rule changes include the following: Billboards are permitted only along state roadways and must have a State […]
Author: billboardinsider
Popular Outdoor Advertising Company Names
Noone wants to come up with what they think is a unique name for their billboard company only to find out that someone else has the same name. It creates all sorts of confusion. Here are some outdoor company names you want to avoid because two or more outdoor […]
Company of the Day: Carter Outdoor
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and […]
Company of the Day: Carlson Sign
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 […]
Thoughts On The Big Picture
Insider heard the following comments from people who attended the April 18-20, 2016 TAB/OAAA Out of Home Media Conference and Expo. “One of the best shows in 25 years. High energy. Great speakers.” “Rumors at the show that someone is preparing to make a big Clear Channel bid.” Insider thinks […]
TAB to Become Geopath
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
Hospitals in Trouble For Billboard Pact
Baker Hostetler reports that the US Department of Justice has filed an antitrust complaint against two hospital systems in Virginia that agreed not to advertise on billboards in each other’s home county. The suit was brought against Charleston Area Medical Center in Kanawha County and St Mary’s Medical Center in […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out of […]
Company of the Day: Bullfrog Outdoor
Company: Bullfrog Outdoor Markets: Southern Michigan, Northern Indiana Headquarters: 220 Club Course Road, Fort Wayne, Indiana 46814 Phone: 260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort […]
Yesco Outdoor Acquires Reagan Assets in Idaho and Montana
Yesco Outdoor Media has announced the April 8 purchase of the billboard assets of Reagan National Advertising in Idaho and Montana. Yesco acquired 80 Reagan faces in Idaho and 14 Reagan faces in Montana and currently has 378 faces in Idaho and 346 in Montana which makes Yesco the second […]
