New York, NY – September 4, 2024 – Screenverse, a leading player in the digital out-of-home (DOOH) advertising industry, is proud to announce the rebranding of the “Screenverse Office” programmatic network to “Screenverse + TouchSource.” This strategic rebrand reflects TouchSource‘s expansion beyond office environments into high-traffic retail venues, including urban […]
Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead’s lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots. Trailhead has approximately 3,500 faces including 260 digital faces, clustered in the North […]
September 3, 2024. Greensboro, NC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Triad Outdoor Advertising’s (“Triad”) billboard assets as of September 1, 2024. Terms of the deal were not disclosed. Triad, a family-owned business founded in Greensboro, NC, installed its first billboard […]
September 3, 2024, New York: Award-winning adtech company Veridooh has today announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP). Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world. Veridooh enables brands, […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 240 faces including 10 digital faces […]
Without a doubt, the fourth quarter is a critical period for any billboard sales rep. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it […]
Make billboard lease termination dependent on your opinion of economic feasibility. That’s the lesson of M-59 Joy vs Lamar Advertising. Here are the facts. In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. The leases had a 10 year terms […]
MIAMI—Brickell City Centre, a mixed-use shopping and lifestyle entertainment complex in Miami, recently added large-format LED displays and interactive LCD kiosks from SNA Displays to its existing digital signage network. Brickell, a neighborhood that overlooks Biscayne Bay, is described as the epicenter of culture and business in Miami. The 5.4 […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm was […]
