Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from the report which caught Billboard Insider’s eye. Public Company M&A Activity is down. Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
the7stars has announced the successful execution of a highly targeted multi-channel campaign for Europe’s leading ride-hailing app, FREENOW. This the first time FREENOW has utilised Prospero, the7stars advanced programmatic platform powered by Hawk. The campaign, which ran this summer from May 22 to July 9, 2024, leveraged Prospero’s cutting-edge API […]
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California. In July 2018 Regency sold 35 billboards along the Sunset Strip to […]
Today Out of Home leasing and development expert Andy Goodman talks about how to size an out of home easement. What’s the right size for an easement? The size of the easement will vary depending on the design of the structure. On a 14′ by 48′ back-to-back structure, I would […]
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and sells […]
“I’m inclined to cancel my ooh ad contract” is not the same as “I’ve cancelled.” That’s the lesson of OUTFRONT Media vs Hart. Here are the facts. In May 2016 the Georgia law firm Hart and Associates signed an agreement for advertising on multiple billboards (“Agreement”) for 12 four week […]
On last week’s earnings call Daktronics CEO Reece Kurtenbach highlighted that Daktronics is investing in the customer service software and the software which runs daktronics products. Billboard Insider asked Daktronics Out of Home Advertising Market Manager Collin Huber the impact this might have on Daktronic’s digital billboard customers and Huber […]
Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]
Adgile Media Group’s campaign for KFC recently won the Best Local Marketing Leadership award at the 2024 Franchise Customer Experience Conference (FCXC). During the campaign Adgile wrapped ten delivery vehicles with KFC creative, making them mobile billboards. A detailed article on this achievement is available here. A video that highlights […]
