Author: billboardinsider

Company of the Day: Spider Billboards

Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521.  San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico.  Salim Merceb is the company’s President.   To receive a […]

Asset Sale Reps and Warranties – How Much is Enough?

When you sell out of home assets, you make reps and warranties to the buyer.  There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets.  Sellers will pay more if you agree to this long list of […]

Magna Forecasts 5% Growth for OOH in 2025

Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast.  During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated  US out of home revenue forecast.  OAAA members can access the powerpoint and webinar via the OAAA website.  A couple […]

Lamar Running Free Thank You Ads From Nov 18 to Dec 1

Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]

Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards

Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets celebrates a great showing in AdClub of Toronto’s 2024 Out-of-Home Day Showdown. Branded Cities and their clients took home the top prize in […]

Company of the Day: Giraffe Advertising

Company: Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]

Anna Bager: Out of Home Helps Brands Double Efficiency for no Extra Input

OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast.  She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study  Without making any changes to your investment but making some changes to how you’re investing your […]

WOOH Adds 14 New Members

The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: Blue Zoo — […]

Health Company, Haleon, Partners with Vistar Media

NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media […]

What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2

To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN to determine the things they wish OOH sales reps knew.  Last week they […]