Company: Yesco Outdoor Media Markets: Oregon, Montana, Idaho, Nevada, Utah, Wyoming Headquarters: Salt Lake City, Utah Phone: 1-866-779-8357 Yesco produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started in 1920 by Thomas Young. The company remains […]
Author: billboardinsider
Andrea Messimer-Henley’s Memorable Out of Home Campaigns
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Four Tips For Buying A Digital Billboard
Here are Insider’s four tips for buying a digital billboard based on our experience financing digital billboards and talking with billboard operators who’ve installed digital billboards. Buy American. Maybe it works if you’re Outfront, but Insider hears lots of horror stories from independent operators who’ve tried to buy direct from […]
Company of the Day: Astro Outdoor
Company: Astro Sign and Outdoor Advertising Markets: New Jersey Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was established in 1983 by Jerry and Joann Painter family. Chris Painter is the company’s President. The company originally specialized in smaller highway advertising displays. Over the time […]
Andrea Messimer-Henley’s 7 Rules For Selling Out of Home
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Henley is an independent outdoor advertising sales rep in Tampa Florida. Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]
The Election and Out-of-Home Advertising
By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of The Day: Zalla Media
Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY 41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]
Birds and Billboards – Part II
Insider wrote last week about problems created by birds roosting on billboards. Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards. Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards? Birds typically love perching on billboards because of […]
Shassian: “The billboard is doing well.”
Outfront EVP and CFO Donald Shassian spoke at the Wells Fargo 2016 Tech Media and Telecom Conference on November 9, 2016. You can listen to the webcast here. Here’s what caught Insider’s attention. Intro remarks: “The billboard is doing well…Local is strong…our yields on static and digital are going up…Canada’s […]
