New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising. The campaign, centered around AdExchanger’s prestigious Programmatic I/O event at the Marriott Marquis Times Square from September […]
Reps and warranties matter when you sell out of home assets. That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Here are the facts. Landmark Infrastructure paid $902,358 for the right to receive rent under a billboard lease with a 99 year easement on property owned by R.E.D. Paragraph […]
Last week, Billboard Insider reported on the required grounds to cancel an outdoor advertising contract, as demonstrated in the Arizona case of Outfront Media vs Hart & Assoc. Specifically, “notice of termination of a contract must be clear, positive and unequivocal,” according to the Court. As such, the comment from […]
If you’re hearing more and more about SignDash, you’re not alone. Billboard Insider interviewed Tracey Hess in January, when she hinted at additional improvements to the software coming this year. We caught up with her again recently to see what SignDash is up to these days and what things look […]
Dynamic Outdoor Media , a sister company of Choice Media, has purchased the Eastern New Mexico digital billboard assets of The Pink Popsicle company. The acquisition involved two digital billboard faces and increases Dynamic Media’s plant to 252 total faces, including 22 digital faces. Ty and Shanna Jones, the owners, […]
One of the things Billboard Insider enjoys most about the out of home business is talking to the impressive young men and women who start out of home businesses. Today we talk to Roar Outdoor’s Zach Hogue. Hogue entered the out of home business via commercial real estate. How […]
NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. Leading execs from brands and agencies will take the stage […]
Good news for out of home in the US. Miles travelled is growing according to the July 2024 Traffic Volume Trends report published by the FHWA. Travel on all roads and streets increased 1.2% in July 2024 compared to July 2023. Year to date travel is up 0.9% for the […]
Company: Roar Outdoor Markets: Georgia, Alabama, Florida Address: 6 Concourse Pkwy, Suite 1900, Atlanta, GA Email: sales@roar-outdoor.com Phone: 678-684-7217 Roar Outdoor operates an out of home plant with 8 total faces including 4 digital faces in Georgia, Alabama and Florida. The company was founded by Zach Hogue is in commercial […]
The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design. One photo. One message. One brand. Says it all. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
