Philly.com reports that representatives of Catalyst Outdoor Advertising have offered to plant 35 evergreens at a cost of $50,000 to shield certain homes from light emitted by a digital billboard. Certain homeowners have complained about the brightness of the sign which is located in Downingtown, PA. Insider’s take: Kudos to […]
Author: billboardinsider
Clear Channel Outdoor’s Matthew Dearden Appointed FEPE International President
Barcelona, Spain (June 6, 2016) – Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. In his new role […]
Ad Agencies Getting Rebates From Media Companies for Advertising
Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients. Rebates are a common practice […]
Billboard Insider Update: New Research on Distraction
Billboard Insider Update: New Research on Distraction (On May 4, OAAA’s Ken Klein posted on “The Hunt for Distractions Leads Inside the Vehicle.” A new report from the AAA Foundation for Traffic Safety underscores that point. Klein provided this update.) Yes, driver distraction is a problem, especially among teens. […]
Outfront 3D billboard warns against texting and driving.
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
Company of the Day: View Outdoor
Company: View Outdoor Markets: Indiana and Illinois Headquarters: View Outdoor Advertising, LLC., 1000 E 80th Place, Suite 700N, Merrillville, IN 46410. Phone: 866-757-8439 View Outdoor owns 575 bulletins, wallscapes and transit wraps in Illinois and Indiana. The company was founded in 2004 by Dean White who many of you know […]
Oklahoma Files Lawsuit To Remove Trailer Billboard
The Muskogee Phoenix reports that the Oklahoma Department of Transportation is asking for a court order to remove a vinyl billboard which is on a truck trailer parked at north 11th street and Three Rivers Plaza. The sign is owned by Arcon Inc. The State has asked Arcon to […]
Rate This Board
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
ADstruc Licenses Out-of-Home Buying Platform to Haworth Marketing + Media
New York, NY (May 18, 2016) — ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc’s Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency. Haworth — whose clients include Ben & Jerry’s, […]
Daktronics Down in Fourth Quarter 2016
Digital Billboard Maker Daktronics had a dissappointing fourth quarter. Here are the highlights from the company’s earnings release and the Seeking Alpha earnings transcript. Revenues for the three months ended April 30, 2016 declined by 12% to $138 million and the company had a net loss of $2.9 million for […]
