Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Political advertising season is in full swing. Here’s what Billboard Insider heard about about political advertising in this month’s earnings calls and investor meetings. OAAA President and CEO Anna Bager says out of home is trusted and can help get out the vote (May 23, 2024 Beet.tv interview). We think […]
NEW YORK, NY, May 28, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”). OUTFRONT has provided advertising services for WMATA since July 2014. Under […]
Richard Kennedy of Kennedy Outdoor writes Billboard Insider: I have a friend who has a little boy that needs a kidney transplant. Some of the local operators have agreed to run this (attached artwork) on their digitals if they have any empty slots. Do you think that some other operators […]
We get asked often about Billboard Insider’s policy on article submissions. Here are some guidelines. Be original. Apart from hard news press releases, we have limited interest in reprinting content which has appeared elsewhere on the internet. A majority of our content is unique to our site. Hard news. We […]
Blip | Adkom VP of Supply Chad Smith sent Billboard Insider an email after reading the results of Billboard Insider’s reader poll on automated sales platforms: I wanted to respond to a couple points from your poll. Blip pays faster than anyone in the industry. We pay the following month […]
Billboard Insider received this comment from Adquick’s VP Demand and Analytics Jason Kunkel-de Cesero in response to our reader poll on the out of home sales platforms: Just want to share that most billings in our platform are executed directly with media operators via insertion orders (and mostly involve print/static […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Here’s a selection of OUTFRONT CEO Jeremy Male’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Why has OOH been able to maintain ad share It comes down to one word – audience…More and more activities activities are outside of the home. OUTFRONT […]
Here are the highlights of Clear Channel CFO David Sailer’s comments at this week’s 52nd annual JP Morgan 2024 Global Technology, Media and Communications Conference. Clear Channel Outdoor adding account executives Coming out of COVID we were obviously you know very tough on expenses you know revenue was down and […]
