Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and has […]
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a billboard plant with 220 static displays and 3 digital displays in Southwest Oklahoma. The company is run by Matthew Mollman. The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor […]
Jethro Nededog of The Lippin Group writes: As celebrations for Tampa 12-year-old Scripps National Spelling Bee winner Bruhat Soma continued last week, very creative billboards in various locations around the local area ran through last weekend. Once again proving the effectiveness and versatility of OOH, an anonymous person who was super […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: The cost of debt has been stable at the public out of home companies, after rising […]
New York, June 4, 2024 — Talon, the global independent Out of Home (OOH) agency, today announced the appointment of Ryan Laul as its North American CEO. Laul will lead the continued growth of Talon’s business in North America, assuming the role on June 23, 2024. Reporting into Sue Frogley, […]
Company: Mile High Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. Phone: 303-783-4800. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces. Business Times and Watchfire have written about the company’s digital sign installations. Mile High President […]
Chris Zukin at Meadow Outdoor has compiled a list of 101 mistakes billboard companies make. He writes Billboard Insider: This started a few months ago during a Vision and Strategy meeting. We are talking about the things we are doing well, and those things that will help us to continue […]
New York, NY– June 3, 2024 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive agreement with Jamison Properties to represent and sell advertising campaigns on a digital spectacular located at Opus, a luxury high-rise residential and commercial complex on Wilshire Boulevard. At over […]
