Thank you to all OOH owners/managers who contributed their collective wisdom to our compensation survey. It was one of the biggest response rates Billboard Insider received from any survey. Feedback I received is that the survey is far too short and doesn’t dive deep enough into compensation challenges. That is […]
Author: billboardinsider
Jim Poage on the Importance of Fall Protection
Last week Billboard Insider wrote about a worker who died falling from a Manhattan billboard. We asked Formetco’s safety expert Jim Poage to comment My first response was sadness over a worker being killed. Regardless of the job, it is always a very sad situation when someone is killed or […]
Company of the Day: Waverly Media
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange Marilyn Garrett is the company’s […]
LA Proposes New Penalties for illegal Signs
Editors note. Our article about the Los Angeles Sign Ordinance included a picture of signs along Hollywood Blvd. We apologize to anyone who read the article as suggesting that any of the signs in the picture is an illegal sign. That wasn’t our intent. We have removed the picture from […]
Marketing All Stars speaking at OAAA 2025
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce a distinguished lineup of top brand marketers and leaders who will showcase how OOH is reshaping the marketing landscape. This year’s conference will focus on “The Power of Presence” and […]
Company of the Day: Ward Sign Company
Company: Ward Sign Company Markets: Texas Address: 107 E US Highway 84, Fairfield, TX. 75840 Email: wardsigncompany@gmail.com Phone: 903-389-5249 Ward Sign Company has a sign, billboard and banner business in Fairfield, Texas. Garrett Ward is the firm’s manager. To receive a free morning newsletter with each day’s Billboard […]
What to do when you get a condemnation letter
Out of home appraiser Paul Wright estimates that there are 200-400 billboard condemnations in the US each year. If you are in business long enough, your out of home company will receive a letter from a state transportation authority notifying you that they are condemning the land on which your […]
DOmedia is Growing
DOmedia, the largest out-of-home (OOH) media planning and buying platform, experienced unprecedented growth in 2024. With $10 billion in planned media and over $2 billion in contracted deals—marking a 100% year-over-year increase—the company is setting new benchmarks for OOH automation and transparency. This momentum underscores a seismic industry shift toward […]
Don’t let the best become the enemy of the good…
Billboard Insider recently watched a November 19, 2024 Lexington County Zoning Appeals board meeting in which Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. It’s a complicated case which begins at 20:54 of the recording but what caught […]
Screenverse Names Chang Gao CFO
New York, NY, January 29, 2025 – Screenverse, a leader in programmatic digital-out-of-home (DOOH) advertising and the largest network of digital screens in the physical world, today announced the appointment of Chang Gao as the company’s first Chief Financial Officer. As a member of the executive team, Gao will be responsible for scaling […]
























