On July 15, Tom Reilly will join Vector Media as the company’s new Executive Vice President of Local Sales. Tom comes to Vector with an impressive background, having built and scaled numerous sales teams, including an 18-year run at National CineMedia (NCM), where he built and managed a local/regional team […]
Author: billboardinsider
Company of the Day: Northern Outdoor
Company: Northern Outdoor Markets: Wisconsin Address: N4220 Neva Road, PO Box 92, Antigo, WI. 54409 Phone: 715-623-3000 Northern Outdoor has over 100 billboards in Northern Wisconsin. The plant serves the following communities Wittenberg Antigo Eagle River Woodruff Rhinelander In addition to an out of home business the company operates a […]
What content feeds do you run with your digital billboards?
One of the advantages of digital billboards is that you can run a direct content feed to your digital billboard. This can include everything from weather to pollen counts to curated moments to real time sports updates. What content feeds do you run to your digital billboards. Take our […]
Company of the Day: Norris Outdoor
Company: Norris Outdoor Advertising Markets: Kansas, Oklahoma, Arkansas, Missouri Headquarters: 115 E. St. John, Girard, Kansas, 66743 Phone: 620-724-4719 Email: jnorris@norrisoutdoor.com Norris Outdoor Advertising is part of Norris Advertising, a multi-media company a multi-media company that provides out of home advertising services, radio, digital sign sales and advertising services. Norris […]
Out of Home Fabricators: Formetco
Billboard Insider is running a series on out of home fabricators. Today we feature Formetco. Fabricator: Formetco. Headquarters: Duluth, Georgia. Phone: 800-362-6382 Email: structures@formetco.com How did Formetco get involved in making structures? Formetco’s entry into the structure business was driven by the dynamic and fast-paced nature of the scoreboards industry. […]
Public OOH Stocks Trail US Market in 2Q 2024
The public out of home stocks trailed the US market in the second quarter of 2024. The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024. S&P 500 (black), Lamar […]
GroupM to Present Midyear Advertising Forecast July 17
Join OAAA’s Steve Nicklin and GroupM’s Kate Scott-Dawkins on Tuesday, July 17, 2024 at 2PM ET for an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Here’s a […]
What Daktronics Financials Say About the Digital Billboard Market
If you want to understand the digital billboard market you need to follow Daktronics commercial division which includes roadside digital billboards and spectaculars. Daktronics released 4Q FY 24 earnings last week. Consolidated revenue and orders were up 3% and 15%, respectively for 4Q FY 24, but commercial sales and commercial […]
Visit Annapolis Dominates BWI Airport
Baltimore, MD — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced a new partnership and sponsorship with Visit Annapolis & Anne Arundel County (VAAAC), a nonprofit Destination Marketing/Management Organization whose mission is to foster a welcoming destination and promote tourism on […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]