Author: billboardinsider

Static Outdoor Not Growing? Think Again

It’s fashionable to say that static outdoor is flat and the future belongs to digital.  Billboard Insider loves digital.  We own a digital billboard has a 35% return on investment.  But we take issue with the statement that static out of home is flat.  Static out of home revenues in […]

Out of Home Scams Getting More Sophisticated

Remember when you used to get an email full of spelling errors from a distant country saying that someone was dying to make you a multimillionaire if you’d only give them your  contact info and bank information?  The fraudsters have gotten more sophisticated due to the ability to scrape information […]

Company of the Day: Seiz Signs

Company: Seiz Signs Markets: Arkansas Address: 1231 Central Avenue, Hot Springs, Arkansas. 71901 Email: stephanie@seizsigns.com Phone: 501-623-3181 Seiz Signs is a full service sign, billboard and graphics company located in Hot Springs, Arkansas.  The company is a fourth generation family run corporation which was founded in 1908 and operates 90 […]

Company of the Day: Shipp Outdoor Media

Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]

DPAA Chair says new capital coming to digital out of home.

  Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last week’s DPAA Video everywhere summit.  He refers to Solomon Partners investment banker Mark Boidman’s view of the industry and then comments on future trends.  Billboard Insider thanks the folks at DPAA for sharing […]

Place Exchange and Best Buy Canada Partner for In-Store

Toronto, Canada (October 22, 2024) — Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, today announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into […]

Digichief Launches Targeted healthcare Digital OOH Campaigns

October 16, 2024.  In collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence, DIGICHIEF has launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States. The offering will include both seasonal and physician diagnosed health conditions, aligned to zip codes, […]

Company of the Day: Seen Outdoor Media

Company:  Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: sayhello@seenmedia.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  Robert Levine is Chief Revenue Officer.  Jennifer Kearney is Director of Production and Logistics.The company […]

Two OUTFRONT Chicago Digital Billboards Hacked

Two OUTFRONT Chicago digital billboards were hacked yesterday.  The hacker displayed anti-semitic messages on the boards.  One message said “F*** Isreal” and the other message said “Death To Israel.”  OUTFRONT took the digitals dark as soon as it was aware of the hack.  Here’s a copy of OUTFRONT’s social media […]

Company of the Day: SeaBoard Media

Company: SeaBoard Media, LLC. Markets: Maryland Address: Commercial Harbor, Ocean City Maryland 21842 Email: info@theseaboard.com Phone: 443-235-1309 Seaboard Media operates two 14′ by 47′ digital billboards on a 72′ catamaran board which is based at Ocean City, Maryland.  The board runs the length of the Ocean City beach from 10am […]