Earlier this week Billboard Insider announced that Tom Reilly joined Vector Media as the company’s new EVP of Local Sales. We asked Tom to talk about the traits of good sales reps. How did you get involved in the out of home industry? Many in the industry, particularly the […]
Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I think the reasons can be grouped into the following: Capability Awareness & Education This – is probably our biggest weakness – Evangelizing the capabilities of our tools In general, I think on the sales / […]
Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans, evaluating if they’ll meet their 2024 […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9 digital billboard faces in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben […]
Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys. We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
This is the second in a series of profiles Billboard Insider is running on out of home fabricators. Last week we featured Formetco Structures. Today we feature Productivity Fabricators. Company: Productivity Fabricators Headquarters: Indiana Phone: 1-800-428-6999 Email: jonodom@cyberprofab.com Productivity Fabricators is a private family owned and operated billboard structure fabricator […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
When you travel frequently for work, you’re used to checking in and out of hotels. Some luxury brands include a thoughtful touch — a small chocolate on your pillow. This tiny foil wrapper is a nice extra, but the actual value of your stay lies in the comfortable bed, the […]
