Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. The fraud only becomes apparent if you right click on the DocuSend header. You […]
Author: billboardinsider
Handling the “Call me Back in 2025” Stall
One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. With the right approach, […]
Naren Patel Joins OOH Capital
Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV […]
Ballyhoo Secures 10 Year Staten Island Ferry Ad Contract
New York, NY – [October 29, 2024] – Ballyhoo Media, the largest waterway media company in the nation, proudly announces its 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). This agreement is set to […]
DPAA Names November Retail Media Month
NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH […]
Company of the Day: SignAd
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates close to 3,000 static and digital billboards in Texas and Southwest Louisiana including 29 digital billboard faces. The company […]
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 1
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: What […]
GCG Media Services Becomes Matthew A. Knee Consultants
MAK Consultants creates signage solutions for owners, developers and investors to add value and visibility to the Real Estate assets they are affixed to. We do this by evaluating all aspects of signage projects, from revenue opportunities and projections to design, planning, fabrication, construction, maintenance and operation. Our vast industry […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Sign-A-Tronics
Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard on Hwy 84 next to the intersection of Hwy 341 in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 […]