Dallas TX, Reliable Electric Products Co is excited to announce the release of our latest LED product, the Holophane Sign Vue 3 family of products. The Sign-Vue LED 3 is the premier solution designed to meet the needs of Outdoor Advertising. Built on a new 3rd generation light engine and […]
Author: billboardinsider
International Growth – A New Outdoorlink Focus
Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe. Outdoorlink began in 2007 with a vision of […]
Anna Bager says the cookie has started to crumble and Out of Home benefits
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. She revealed the key findings of an OAAA study showing how reallocating $$$ to out of home increases ad spend ROI. See today’s OAAA press release. Here are some other parts of Anna’s […]
OAAA Study Finds Shifting Ad Spend to OOH Raises ROI
WASHINGTON, DC, October 4, 2024 (EZ Newswire) — A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand […]
Company of the Day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. The company’s ad campaigns revolve around convention sponsorships To receive a free morning newsletter with each day’s Billboard insider […]
Lime Uses Billboards to Highlight Drawbacks of Car Ownership
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign. The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
US Out of Home Companies Outperform Market in 3Q 2024
All three US out of home companies outperformed the market in the third quarter of 2024. Here’s an analysis of public out of home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]
Vinyl Works Welcomes Seth Lippert as Chief Revenue Officer
New York, NY, Oct 2, 2024 — Vinyl Works is excited to announce the addition of Seth Lippert as our new Chief Revenue Officer (CRO) and Partner. With over 20 years of experience in business development, operations, and sales management across various industries but specializing in Out of Home, Seth […]
Vinyls Needed in North Carolina
Logan Outdoor’s Todd McCoy writes Billboard Insider the the Red Cross and churches in North Carolina can put your used vinyls to good use: I wanted to see if you would want to put an article on BI about outdoor companies in and around the NC area about donating […]