“Our U.S. business grew revenues over 5% driven by an acceleration in our billboard growth and high single digit growth in transit”, was how OUTFRONT CEO Jeremy Male described the company’s third quarter 2024 performance. Here are the results of the OUTFRONT 3Q 2024 earnings release, 3Q 2024 earnings presentation […]
Author: billboardinsider
Sean Reilly Talks Digital Billboard Economics
On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a digital billboard conversion. Here’s a review of Reilly’s comments, sponsored and analyzed by SignValue. When we take down a static unit on average it’s doing about $3000 a month…replace that with digital unit that… […]
Borzykowski to Executive Chair, Silver to CEO at Vector Media
New York, NY – Vector Media, a leader in the out-of-home (OOH) media space, is pleased to announce a strategic shift in leadership. After nearly eight years as CEO—and two decades of dedicated service to the company—Marc Borzykowski will now step into the role of Executive Chairman. He will continue […]
Lamar Revenue Up 4% in 3Q 2024
“Trends continue to be encouraging as we near year end,” was how Lamar CEO Sean Reilly lead off the company’s 3Q 2024 earnings call. Here are the results of the Lamar Advertising 3Q 2024 earnings release and conference call, analyzed and sponsored by SignValue. Revenues increased by 4% to $564 […]
Company of the Day: Stellar Outdoor
Company: Stellar Outdoor Advertising Markets: Ontario Address: 7 John street, Unit 4, Hunstsville, Ontario. P1H1H2 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising is a family run firm which operates a network of 1,116 billboards in Ontario, Canada. The company was formed in 1947 as Annis-way signs. In 2012 merged with Specific Hi-way Signs […]
Chris Rothfelder on the Importance of Reps and Warranties
Out of Home attorney Chris Rothfelder writes this in response to our article yesterday on Asset Sale Reps and Warranties. Our firm has been fortunate to represent countless clients that have bought and sold out of home assets from coast to coast, ranging from trades of single permits to the […]
Adquick’s Ty Tinker on an Out of Home Success Story
Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s DPAA Global Video Everywhere summit. Here’s a success story Tinker presented. “We worked with Transunion to run a mixed media model to understand who out of home not only impacted direct revenue for […]
Company of the Day: Spider Billboards
Company: Spider Billboards Markets: Puerto Rico Address: Antosanti St. #1500 Ciudadela, Suite 1521. San Juan, P.R. 00912 Email: salim@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates 14 digital billboards and wallscapes in San Juan Puerto Rico. Salim Merceb is the company’s President. To receive a […]
Asset Sale Reps and Warranties – How Much is Enough?
When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. Sellers will pay more if you agree to this long list of […]
Magna Forecasts 5% Growth for OOH in 2025
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]