Author: billboardinsider

Company of the Day: Unisign

Company of the Day: Unisign Corporation Markets: Kentucky. Address:  1392 Watergap Rd, Prestonsburg, KY. 41653 Email:  unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years.  The company operates a billboard plant in addition to a commercial sign and awnings […]

Company of the Day: Tyler Outdoor

Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK  73129 Phone: 405-429-5015 Tyler Outdoor operates a billboard plant with 1,900 faces. Tyler outdoor was founded in 1965 by Ralph Tyler.  Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also […]

Out of Home Stocks Underperform Market in 4Q 2024

The US out of home stocks underperformed the market during the fourth quarter of 2024.  Here’s an analysis if the performance of the public US out of home companies, prepared and analyzed by SignValue. During the fourth quarter The S&P 500 grew 3%. OUTFRONT (purple) declined 4%.  It did the […]

4 Ways to Improve Your Out of Home Company in 2025

How about a New Years Resolution to improve your out of home company?  Here are four things to do. Increase productivity with out of home software. Install software to automate daily tasks in order to become more productive.  SignDash is a good choice for  small of home companies.  SignDash handles […]

Company of the Day: Ultra Outdoor

Company:  Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana  Phone: 337-437-6117 Email: jane@ultraoutdoorla.com  Ultra Outdoor operates a plant of 52 total faces including 16 digital displays in Southwest Louisiana.  The company was previously known as Vision Outdoor, but the name was changed in 2015.  Ultra Outdoor uses SignDash software […]

Four OOH Stories to Watch in 2025

Here are four out of home stories Billboard Insider is watching in 2025. A return of the M&A market. Out of home acquisitions down in 2023 and 2024.  Take a look at this chart prepared by Moorgate Partners which shows the acquisitions of Lamar, OUTFRONT and Clear Channel Outdoor.   […]

FINCEN Reporting Off – For Now

Billboard Insider has criticized FINCEN Beneficial Ownership filing requirements which impose new shareholder reporting requirements on small businesses.  The legal status of the rules has been changing day by day. On December 5 a federal judge issued a nationwide injunction against enforcing the reporting requirements.    The reprieve was short-lived. […]

Scenic America’s Budget

Know your opponent.  Here’s Scenic America’s budget for the last three fiscal years (ended March 31, 2022, 2023 and 2024). Revenues increased by 58% during 2024 due to the receipt of a gift of $1.1 million in public securities. Expenses increased 2% to $774,998. Cash balances increased from $514,309 in […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

You Made a Difference!

In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney.  Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a […]