By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]
Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to kind of limit the number of things we’re asking our sales employees to do. We are […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs of Chicago) is a fourth generation family owned firm which was originally founded in 1892 to do billboards and on-premise signs. In 1984 the company sold the on-premise business […]
Today, as I drove down a Central Florida roadway, I saw evidence of proactive steps taken by Outfront in anticipation of Hurricane Milton. Outfront had cut holes in the vinyls on both sides of a board. Kudos to Outfront. Sadly, I could not say the same for boards owned […]
Baton Rouge, LA – October 9, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, has activated its Tarp Team program to provide immediate help for the victims of Hurricane Helene in Georgia. Lamar’s Tarp Team donates and distributes used billboard vinyl to communities hit […]
Company: Sandau Bros Sign Company, Inc. Markets: Iowa Address: 1627 9th Avenue, Council Bluffs, Iowa. 51501 Email: rog@sandausigncompany.com Phone: 1-712-328-2342 Sandau Bros operates a banner, sign, bus bench and billboard plant in Council Bluffs, Iowa. The company has 8 billboard faces. The company was formed in 1985. Roger Sandau […]
Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no […]
We’ve been writing about how used billboard vinyl is helping people shelter in place after hurricane Helene. Todd McCoy of Logan Outdoor did another billboard vinyl drop yesterday at the North Wilkesboro Motor Speedway. Here are some pictures. To receive a free morning newsletter with each day’s Billboard insider […]
Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 400 static and digital billboard faces located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain […]
