A Billboard Insider reader asks, “My company is installing our very first digital. We are total neophytes in this industry. I’d like to gain some input on typical commission structures. Can you give some guidance?” Out of home sales expert Kevin Gephart says pay an 8-10% premium on base commission […]
Here’s a great example of how to use the live feed capabilities of digital billboards. Throughout the two-plus weeks of Games competition, Lamar will display both the total number of gold, silver, and bronze medals won by U.S. teams as well as the total medals won by country, with counts […]
This is the fifth and final installment of our series on out of home fabricators. We have previously featured Formetco, Productivity Fabricators, Lindmark Steel and Selective Structures. Today we feature RMG Outdoor. Company: RMG Outdoor Address: 4425 N 24th St #200, Phoenix, Arizona Phone: 800-525-8509 RMG is a member of the […]
Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week the talked about the only 2 factors that contribute to reliable sales growth. Today he talks about the importance of bringing creative ideas to key accounts. You’ve noticed that top performers often have lots of small […]
Company: Page Outdoor Advertising Markets: Missouri Address: 1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone: 573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri. The firm is owned by James Page. To receive a free morning […]
What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider’s favorites. Out of home lease costs should be less than20% of revenues. Lease costs may have to be higher in urban areas, but they shouldn’t exceed 20% in rural […]
EIGHTY FOUR, Pa. (July 25, 2024) – Transformation Media – a division of 84 Lumber Company – is announcing it has acquired a back-to-back digital billboard strategically positioned in Monroeville, Pennsylvania’s commercial corridor along William Penn Highway (Business Route 22). This is the newest billboard constructed in the area in […]
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]
Some reader feedback on Gerry Tabio’s How to Grow Your Out of Home Company. Randy Jackson of Venture Outdoor Advertising says compensation plans should encourage early account renewals. I am a big fan of Gerry’s mindset here. To build on your existing business seems obvious, but I have seen many […]
This week out of home sales exec Charlie Callari talks about the 4 keys to prospecting What are the 4-keys to prospecting? We all love prospecting, right? Not! But it’s the lifeblood of any successful OOH rep. My reps all know that this is one of my biggest areas of […]
