OUTFRONT CEO Jeremy Male is retiring in 2025 after 10 years in charge. Here are excerpts from the letter agreement with terms of Male’s retirement, sponsored and analyzed by SignValue December 16, 2024 The Board of Directors (the “Board”) of Outfront Media, Inc. (the “Company”) expresses its deep appreciation for […]
Charleston, SC, 17th December, 2024 – As leading airport advertising company Departure Media marks the first anniversary of its exclusive advertising contract with Des Moines International Airport, the company has embedded a comprehensive roster of local advertisers and welcomed new regional advertisers to foster a distinct sense of place. Over […]
Company: Trailhead Media Markets: Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020. The company has a billboard plant in 10 eastern and midwestern states. Trailhead has grown […]
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin It […]
Good news for roadside billboards and transit in the latest miles travelled and transit ridership reports. Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to […]
17 December 2024, Sydney – FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, ran in prime […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in the third quarter 2024 report that caughtBillboard Insider’s eye. Debt costs are moderating Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages more than 500 high impact media screens at 23 US retail destinations. Here are some excerpts of our 2023 interview with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield. How […]
The OAAA tracks out of home revenues by sector. OAAA members can see the figures at OOH Revenue by Format. Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]
