Here are four out of home stories Billboard Insider is watching in 2025. A return of the M&A market. Out of home acquisitions down in 2023 and 2024. Take a look at this chart prepared by Moorgate Partners which shows the acquisitions of Lamar, OUTFRONT and Clear Channel Outdoor. […]
Billboard Insider has criticized FINCEN Beneficial Ownership filing requirements which impose new shareholder reporting requirements on small businesses. The legal status of the rules has been changing day by day. On December 5 a federal judge issued a nationwide injunction against enforcing the reporting requirements. The reprieve was short-lived. […]
Know your opponent. Here’s Scenic America’s budget for the last three fiscal years (ended March 31, 2022, 2023 and 2024). Revenues increased by 58% during 2024 due to the receipt of a gift of $1.1 million in public securities. Expenses increased 2% to $774,998. Cash balances increased from $514,309 in […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Transformation Media Markets: New York, West Virginia, Ohio, Kentucky, Pennsylvania Headquarters: 1019 Route 519, Building #1, Eighty Four, PA 15330 Phone: 724-228-3469 Transformation Media has a plant with over 300 total faces, including 9 digital faces across five states. Mark Gamble is the company’s vice president. Mark Gamble, Vice President, Transformation Media Mark, […]
Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 by 48 double […]
Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share […]
