We all thought this was coming. For the past year, the billboard industry has experienced a slowdown in merger and acquisition (M&A) activity. Speculation around 2024’s subdued deal flow attributed much of the decreased activity to the high-interest rates seen throughout 2023 and early 2024. In addition, there was a […]
Billboard Insider had a short conversation with Integration Media’s Terry Carmody about the national ad market. What trends have you seen in out of home markets over the past year? Its not surprising, but in the larger markets, more and more national dollars are gravitating towards large format opportunities and/or […]
Through PerView, PUBLIC now has access to advanced reach, frequency, and impression data across all screen formats and locations. Dallas, Texas (January 6, 2025) – PUBLIC, a pioneering Out of Home (OOH) media company that blends exceptional art with relevant brand messaging, announced the adoption of Place Exchange’s PerView solution […]
EIGHTY FOUR, Pa. (Jan. 06, 2025) – TM Advertising – a division of 84 Lumber Company – is announcing it has changed its name from Transformation Media to TM Advertising to more clearly define its services. When TM Advertising was originally formed under the name 84 Outdoor, its primary purpose […]
Heritage Outdoor Media (“Heritage”) is excited to announce the appointment of Doug Cordova as its new Chief Revenue Officer. Doug will oversee all revenue-generating strategies, focusing on enhancing our market position and identifying new growth opportunities. His extensive experience and innovative approach align perfectly with our objective of delivering exceptional […]
Company of the Day: Unisign Corporation Markets: Kentucky. Address: 1392 Watergap Rd, Prestonsburg, KY. 41653 Email: unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years. The company operates a billboard plant in addition to a commercial sign and awnings […]
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-429-5015 Tyler Outdoor operates a billboard plant with 1,900 faces. Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also […]
The US out of home stocks underperformed the market during the fourth quarter of 2024. Here’s an analysis if the performance of the public US out of home companies, prepared and analyzed by SignValue. During the fourth quarter The S&P 500 grew 3%. OUTFRONT (purple) declined 4%. It did the […]
How about a New Years Resolution to improve your out of home company? Here are four things to do. Increase productivity with out of home software. Install software to automate daily tasks in order to become more productive. SignDash is a good choice for small of home companies. SignDash handles […]
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Email: jane@ultraoutdoorla.com Ultra Outdoor operates a plant of 52 total faces including 16 digital displays in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Ultra Outdoor uses SignDash software […]
