Author: billboardinsider

Company of the Day: Regency Outdoor

Company: Regency Outdoor Advertising Markets: California Headquarters:  8820 Sunset Blvd. West Hollywood, CA  90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California.  In July 2018 Regency sold 35 billboards along the Sunset Strip to […]

Andy Goodman on Right Sizing an Out of Home Easement

Today Out of Home leasing and development expert Andy Goodman talks about how to size an out of home easement. What’s the right size for an easement? The size of the easement will vary depending on the design of the structure.  On a 14′ by 48′  back-to-back structure, I would […]

Company of the Day: Red Sunset

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and sells […]

I’m inclined to cancel my OOH contract is not the same as I’ve cancelled

“I’m inclined to cancel my ooh ad contract” is not the same as “I’ve cancelled.”  That’s the lesson of OUTFRONT Media vs Hart.  Here are the facts. In May 2016 the Georgia law firm Hart and Associates signed an agreement for advertising on multiple billboards (“Agreement”) for 12 four week […]

Collin Huber on Daktronics software investments

On last week’s earnings call Daktronics CEO Reece Kurtenbach highlighted that Daktronics is investing in the customer service software and the software which runs daktronics products.  Billboard Insider asked Daktronics Out of Home Advertising Market Manager Collin Huber the impact this might have on Daktronic’s digital billboard customers and Huber […]

Fanta running DOOH campaign with real time AI content.

Amsterdam, September 9 – This week, at Amsterdam Central Station (Metro network North/South Line), a unique campaign from soft drink brand Fanta is on display. The campaign promotes the release of Warner Bros. Discovery’s new comedic film Beetlejuice Beetlejuice, where the ads are created on-site with the help of artificial […]

Adgile Media Campaign for KFC wins best local marketing leadership award

Adgile Media Group’s campaign for KFC recently won the Best Local Marketing Leadership award at the 2024 Franchise Customer Experience Conference (FCXC).   During the campaign Adgile wrapped ten delivery vehicles with KFC creative, making them mobile billboards.  A detailed article on this achievement is available here. A video that highlights […]

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held.  Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]

Scott Wells on Right-Sizing Clear Channel Outdoor

Here are excerpts from Clear Channel CEO Scott Wells comments that last week’s City 2024 Global TMT Conference, prepared and analyzed by SignValue What’s been done and what’s still to do to right-size Clear Channel Outdoor? At the beginning of 2022 we started the European part of it.  Our goal […]

Why you should attend the OAAA’s 2024 Safety Seminar

By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]