Author: billboardinsider

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]

Lind SignSpring Makes Changing Vinyls Easy

Company: Lind SignSpring Address:  399 N. Main St Mansfield, Ohio 44902 Email: JMM@lindsignspring.com Phone: 419-522-2600 Lind SignSpring makes a spring system which allows you to install vinyls with no cable, clips, bars, grommets, wrinkles or rips.  For previous articles on SignSprings read Durden Sees 2.5 Year Payback on SignSprings and John Arnold on SignSprings.  […]

Reader Feedback on Geopath

We’ve received several responses to Sean Reilly talks about Geopath,  Kevin Gleason Speaks Out on Geopath  and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]

Vinylworks add Uzenski as SVP Client Partnerships

Vinyl Works is pleased to announce that long time out of home veteran, Jeanine Uzenski, is joining the team as SVP of client partnerships.   With over 15 years of experience in the Out of Home (OOH) printing industry, Jeanine has developed a deep expertise in client relations, strategic partnerships, […]

OAAA Partners with Big Brothers Big Sisters to Develop Next Generation of OOH Talent

NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]

Company of the Day: Adapt Media

We’re re-featuring Adapt Media as our company of the day today after doing an interview with Adapt Media Chief Revenue Officer Amanda Newell. Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home […]

Geopath Financial Difficulties

Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.”  Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]

oOh!media CEO Cathy O’Connor to Headline WOO Annual Congress in Mexico City

oOh!media CEO Cathy O’Connor is the first speaker to be announced for the World Out of Home Organization’s forthcoming 2025 Annual Congress in Mexico City. O’Connor will explore the growth of retail media and its opportunities for the Out of Home industry. Retail Media is the fastest growing media sector […]

US Out of Home a GDP Plus Business?

It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy.  The numbers don’t support this over the business cycle.  Here’s a comparison of nominal US out of home revenues as reported by the OAAA […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]