Here’s a summary of who’s paying what out of home stock dividends,prepared and analyzed by SignValue Some observations. Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average […]
Author: billboardinsider
Big Brother wants to know more about your private out of home company.
What’s a little known law which is about to impose more reporting requirements on your private out of home company? The answer is FINCEN’s Beneficial Ownership Information filing requirements. FINCEN is a fancy acronym which stands for the US Tresury’s Financial Crimes Enforcement Network. Effective December 31, 2024 most private […]
Captivate Partners with Adelaide
NEW YORK – September 17, 2024 – Captivate, North America’s leading digital video network that delivers 100% viewable, fraud-free, brand-safe media in top office towers and luxury residential properties, is thrilled to announce a strategic partnership with Adelaide, a pioneer in attention metrics for advertising. This collaboration will enable Captivate […]
VIOOH Releases Annual Programmatic Report
NYC, US, 17 September 2024 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show the US has strong adoption of prDOOH, with programmatic accounting for almost one third (29%) of campaigns […]
Company of the Day: Riley Outdoor
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 254 face billboard plant including 9 digital faces in 11 counties in eastern North Carolina. Robert Moore is President. The company is named […]
4 Tips to Identify and Target Businesses in Q4 2024
As Out-of-Home (OOH) sales reps, the 4th quarter presents a unique opportunity. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. But identifying which companies have money left and are looking to spend […]
Incite Digital Displays Next Generation LED
Incite Digital Displays has partnered with digital display manufacturer ChainZone Technology. To expand its turnkey project provisioning in tandem with ChainZone’s revolutionary optical Lense on Board (LOB), developed for large digital display deployments. The patented LOB technology is the next evolution in digital displays. The features and benefits are enhanced […]
Public Company Out of Home Acquisitions Down 44% in 2024
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from the report which caught Billboard Insider’s eye. Public Company M&A Activity is down. Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The 7 Stars Runs Multi-Channel Campaign for FREENOW
the7stars has announced the successful execution of a highly targeted multi-channel campaign for Europe’s leading ride-hailing app, FREENOW. This the first time FREENOW has utilised Prospero, the7stars advanced programmatic platform powered by Hawk. The campaign, which ran this summer from May 22 to July 9, 2024, leveraged Prospero’s cutting-edge API […]