If you’re hearing more and more about SignDash, you’re not alone. Billboard Insider interviewed Tracey Hess in January, when she hinted at additional improvements to the software coming this year. We caught up with her again recently to see what SignDash is up to these days and what things look […]
Author: billboardinsider
Dynamic Outdoor Media Acquires Pink Popsicle
Dynamic Outdoor Media , a sister company of Choice Media, has purchased the Eastern New Mexico digital billboard assets of The Pink Popsicle company. The acquisition involved two digital billboard faces and increases Dynamic Media’s plant to 252 total faces, including 22 digital faces. Ty and Shanna Jones, the owners, […]
Zach Hogue on Entering the Out of Home Business
One of the things Billboard Insider enjoys most about the out of home business is talking to the impressive young men and women who start out of home businesses. Today we talk to Roar Outdoor’s Zach Hogue. Hogue entered the out of home business via commercial real estate. How […]
DPAA Adds October Summit Speakers
NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. Leading execs from brands and agencies will take the stage […]
US Miles Travelled Up 1.2% in July 2024
Good news for out of home in the US. Miles travelled is growing according to the July 2024 Traffic Volume Trends report published by the FHWA. Travel on all roads and streets increased 1.2% in July 2024 compared to July 2023. Year to date travel is up 0.9% for the […]
Company of the Day: Roar Outdoor
Company: Roar Outdoor Markets: Georgia, Alabama, Florida Address: 6 Concourse Pkwy, Suite 1900, Atlanta, GA Email: sales@roar-outdoor.com Phone: 678-684-7217 Roar Outdoor operates an out of home plant with 8 total faces including 4 digital faces in Georgia, Alabama and Florida. The company was founded by Zach Hogue is in commercial […]
Two Minutes on Billboard Design
The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design. One photo. One message. One brand. Says it all. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Clear Channel Celebrates Hispanic Heritage Month
This September kicks off Hispanic Heritage Month, and to celebrate, Clear Channel Outdoor is turning the spotlight on the cultural, economic and socio-political contributions Hispanic Americans have made to advance our nation and the world. The National Archives selected “Pioneers of Change: Shaping the Future Together” as the 2024 theme […]
Company of the Day: Renaissance Outdoor
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County, Florida since 1988. The company operates 11 billboard structures with 22 faces in the following markets: […]
Be Careful When You Make Collection Threats
Be careful when you make collection threats. That’s the lesson of Lamar Advertising versus Modifications of America. Here are the facts. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards. The advertising ran from June 21, 2010 to September 30, 2010. On August 23, 2010, […]