Wildstone is set to become one of the biggest outdoor media asset owners in the Australian state of Victoria after agreeing a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The deal marks Wildstone’s first Australian portfolio acquisition and includes 14 digital and 38 classic sites. […]
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois Michigan North […]
US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. Keep inflation in mind as you go through ad contract or lease renewals. To receive a free […]
Vehicle miles travelled grew 2% in Janaury 2025. Miles traelled increased the most in the West. Miles travelled declined in the south Atlantic due to storms. Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
This is an opportunistic time to muscle build your local OOH sales organization. The two immediate prime areas of local OOH sales recruitment are local radio and local cable TV sales reps. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has partnered with Alpha Publicidad Exterior, one of Spain’s most well-known out-of-home (OOH) media operators, to drive further growth and innovation across Spain’s flourishing OOH market. The strategic partnership will see Wildstone and Alpha develop opportunities to […]
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The out of home industry isn’t immune from hacking and phishing. Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox. The file was unsolicited. The out of home lender […]
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour this weekend (Saturday, March 22 at 8.30pm). The outdoor locations are joining other prominent landmarks including the London Eye, the Tate museums and Buckingham Palace […]
Company: AdWalls Markets: Nationwide Address: Honolulu, Hawaii Email: info@adwalls.com Phone: 808-526-2022 AdWalls operates a plant of large format ads in malls, office buildings and parking garages throughout the US, including Honolulu. The company was started 20 years ago. Jeff Zimmerman is founder and co-owner. To receive a free morning […]
