Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no […]
Author: billboardinsider
Used Billboard Vinyls Provide Shelter
We’ve been writing about how used billboard vinyl is helping people shelter in place after hurricane Helene. Todd McCoy of Logan Outdoor did another billboard vinyl drop yesterday at the North Wilkesboro Motor Speedway. Here are some pictures. To receive a free morning newsletter with each day’s Billboard insider […]
Company of the Day: Saunders Outdoor
Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 400 static and digital billboard faces located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain […]
Reliable Electric Introduces New LED
Dallas TX, Reliable Electric Products Co is excited to announce the release of our latest LED product, the Holophane Sign Vue 3 family of products. The Sign-Vue LED 3 is the premier solution designed to meet the needs of Outdoor Advertising. Built on a new 3rd generation light engine and […]
International Growth – A New Outdoorlink Focus
Over the years, Outdoorlink has become an important tech partner to industry leaders, especially in the Out-of-Home Advertising industry. With the creation of its newest division, Outdoorlink International is taking important steps to bring its product suite to companies around the globe. Outdoorlink began in 2007 with a vision of […]
Anna Bager says the cookie has started to crumble and Out of Home benefits
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. She revealed the key findings of an OAAA study showing how reallocating $$$ to out of home increases ad spend ROI. See today’s OAAA press release. Here are some other parts of Anna’s […]
OAAA Study Finds Shifting Ad Spend to OOH Raises ROI
WASHINGTON, DC, October 4, 2024 (EZ Newswire) — A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand […]
Company of the Day: San Diego Outdoor
Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, Ontario, CA 91761-1823 Phone: 619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego. The company’s ad campaigns revolve around convention sponsorships To receive a free morning newsletter with each day’s Billboard insider […]
Lime Uses Billboards to Highlight Drawbacks of Car Ownership
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign. The endeavor spotlights the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The OOH creative was developed and produced in-house by Lime. It captures how the daily […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]