One in three Billboard Insider readers constructed a static billboard in the past year and one in three Billboard Insider readers intend to build a static billboard during the next year. Here’s how to create value constructing a static billboard. Double your money You can get a return of 20-30%/year […]
GRAND RAPIDS, MICH — In the cold, snowy winter months, you can bet that Michigan residents are dreaming of some warmer weather. So, Extra Credit Projects and Gerald R. Ford International Airport snapped at the opportunity to remind audiences of their nonstop getaway options to Florida. Through a collaboration with OUTFRONT […]
Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million deal to acquire 13 giant digital advertising installations in high-traffic areas across London. The 99-year lease agreement, signed with Transport for London (TfL), ensures that these premium sites—positioned at some of the capital’s most iconic roadside […]
We received some excellent reader comments on creating value with digital billboard conversions. Grey Outdoor Founder Grey Vick says digitals take more sales time Great digital locations are lucrative and effective for advertisers. Operators need to factor in an increase in the cost of sales for any digital conversions. The […]
West Coast Billboards CEO Jeremy Jones tells Billboard Insider about an event which makes him proud… After 20 years in the business, I had a call from my old boss at Clear Channel. I worked under him and he was a mentor to me. He was a superstar in the […]
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign operates a billboard plant in Michigan. Alan Pittel is the founder. Last year Pittel was interviewed by the Glove First, a Michigan business podcast. He says he started Your Big Signs when he was helping a friend […]
One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
Lamar EVP Buster Kantrow was interviewed on Lamar’s podcast this week. Kantrow said two things which Billboard Insider thinks explain why Lamar is the best performing public out of home company. Lamar stays in its lane. Lamar had gone public in 1996 and had done a lot of acquisitions, but […]
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
