New York, NY – [October 29, 2024] – Ballyhoo Media, the largest waterway media company in the nation, proudly announces its 10-year ferry transit advertising agreement with the New York City Economic Development Corporation (NYCEDC) and the New York City Department of Transportation (NYCDOT). This agreement is set to […]
Author: billboardinsider
DPAA Names November Retail Media Month
NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH […]
Company of the Day: SignAd
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates close to 3,000 static and digital billboards in Texas and Southwest Louisiana including 29 digital billboard faces. The company […]
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 1
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: What […]
GCG Media Services Becomes Matthew A. Knee Consultants
MAK Consultants creates signage solutions for owners, developers and investors to add value and visibility to the Real Estate assets they are affixed to. We do this by evaluating all aspects of signage projects, from revenue opportunities and projections to design, planning, fabrication, construction, maintenance and operation. Our vast industry […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Sign-A-Tronics
Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard on Hwy 84 next to the intersection of Hwy 341 in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 […]
Static Outdoor Not Growing? Think Again
It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. But we take issue with the statement that static out of home is flat. Static out of home revenues in […]
Out of Home Scams Getting More Sophisticated
Remember when you used to get an email full of spelling errors from a distant country saying that someone was dying to make you a multimillionaire if you’d only give them your contact info and bank information? The fraudsters have gotten more sophisticated due to the ability to scrape information […]
Company of the Day: Seiz Signs
Company: Seiz Signs Markets: Arkansas Address: 1231 Central Avenue, Hot Springs, Arkansas. 71901 Email: stephanie@seizsigns.com Phone: 501-623-3181 Seiz Signs is a full service sign, billboard and graphics company located in Hot Springs, Arkansas. The company is a fourth generation family run corporation which was founded in 1908 and operates 90 […]