Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold Riley Outdoor to Adams Outdoor. Moore has written about his less is more development strategy and why digital billboards are the future and selling local. Today he talks about building signs and gives advice to […]
Author: billboardinsider
Bus hits lift in New York, Killing Man Changing Billboard Face
An MTA bus hit a boom lift which was holding up a man changing a billboard at 5th and 51st street in New York City last night. The man was killed after he fell onto the pavement. Here are links to the story at New York Post, New York Daily […]
Still time to answer the Out of Home Compensation Poll
Everyone is interested in out of home sales compensation to judge from the high number of responses we are getting to our poll. There’s still time to make your voice heard. Visit How Do You Pay OOH Sales Reps and take the anonymous poll. We’ll run a followup article with […]
Dino Burbidge joins WOO as Creative in Residence
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, […]
How Do You Pay OOH Sales Reps?
No OOH company wants to be ambushed by a sales rep resignation. Given that 87% of sales reps are money motivated (according to The Society of Human Resource Management), appropriate compensation is an important first step in preventing sales department turnover. When you consider the enormous lifetime value of a […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with over 30 faces in Pennsylvania including 2 digital faces. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, […]
Company of the Day: Wally Projects
Company: Wally Projects Markets: Nationwide Address: 9800 Wilshire Blvd, Beverly Hills, CA. 90212 Email: hello@wallyprojects.com Phone: 310-508-3838 Wally Projects is a California LLC which handles digital media advertising, building and wall projections which turn walls into billboards. The firm has executed projects in Austin, New York, Los Angeles, Miami and […]
Robert Moore’s Local Approach to Out of Home Sales
Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold Riley Outdoor to Adams Outdoor. Moore has written about his less is more development strategy and why digital billboards are the future. Today he talks about how he sells out of home. What’s your approach to […]
Grand Visual Appoints Andrew Pearson SVP Creative Strategy
New York, NY – January 23, 2025 – Grand Visual, the award-winning global creative Out of Home (OOH) studio, today announced the appointment of Andrew Pearson as its first North American SVP, Creative Strategy. The newly established role aligns with Grand Visual’s growth ambitions in North America and its commitment […]