Author: billboardinsider

T-Mobile Closes Vistar Media Purchase

BELLEVUE, Wash. — March 5, 2025 — T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions. These strategic acquisitions reinforce the company’s commitment to transforming advertising […]

Matt Siegel: We want to grow EBIDTA, not just revenues

“We want to grow EBIDTA, not just revenue growth” was how you could summarize OUTFRONT CFO Matt Siegel’s comments at the Morgan Stanley Technology, Media and Telecom Conference this week.  Here are Siegel’s comments summarized and sponsored by SignValue. Why OUTFRONT exited the MTA billboard contract This contract was a […]

Vendor Profile: Interboro Signs

 Company: Interboro Signs Product:  Signs and Billboards installation and Maintenance. Markets: New York Address: 39-16 23rd Street, Long Island City, NY, 11101 Phone: 718-366-7901 Email: info@interborosigns.com Interboro Signs is a family-owned firm with 25 employees and a fleet of boom trucks, bucket trucks and cranes.  Interboro fabricates, installs and maintains static and digital […]

FINCEN reporting requirements will not be enforced

Some regulatory relief for small businesses including your out of home company.  Last week the US Treasury Department announced that it would not be enforcing the FINCEN reporting requirements which would require small businesses to start reporting details on owners directly to the US Treasury.  Here’s the announcement. FinCEN Not […]

Company of the Day: 1107 Outdoor

Company:  1107 Outdoor Markets: Ohio Address: Urbana, Ohio Email: sarah@1107outdoor.com Phone: 740-339-9522 1107 operates a billboard in Urbana Ohio.  One face is static and one face is digital.  The company was founded by Beau and Sarah Sang.    Insider talked with Sarah Sang.  Prior to founding 1107 Outdoor she worked […]

5 Out of Home Metrics Which Matter

A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.”  Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]

Reader Tips on Managing Billboard Construction Costs

We continue to get great reader comments on A 60 year Perspective on Billboard Structure Construction. Productivity Fabricators Jon Odom says wind load and the job site impact billboard costs There are several factors that contribute to billboard costs, the biggest is the wind load for the location, in most […]

Company of the Day: 9 Outdoor and 6 Outdoor

Company:  9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 73 total faces including 26 digital billboard faces.  […]

Skies Above Provides LA Fire Alerts

LOS ANGELES, CALIFORNIA, FEBUARY 27, 2025 — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, collaborated with Los Angeles based nonprofit newsroom, LAist, and the Los Angeles Regional Food Bank to provide essential fire and donation information […]

Company of the Day: Media Mpact

Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant in Shreveport, Louisiana.  Media Mpact purchased the billboards from Ace outdoor in December 2024.  Amber Patton is Media Mpact’s founder.  Prior to founding Media Mpact, she was a market […]