OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast. She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study Without making any changes to your investment but making some changes to how you’re investing your […]
The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies. The new members are: Blue Zoo — […]
NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media […]
To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN to determine the things they wish OOH sales reps knew. Last week they […]
Company of the Day: Skyline Outdoor media Markets: New York Address: 321 kafatette Street, 2nd Floor, New York, NY. 10012 Email: info@skylineoutdoormedia.com Skyline Outdoor Media Operates a Soho Spectacular at Houston and Lafayette St in New York. Eric Forman is the company’s President of Sales. To receive a free […]
Here is a summary of Clear Channel Outdoor’s third quarter 2024 earnings release, third quarter 2024 earnings presentation and third 2024 earnings call, analyzed by SignValue. Consolidated revenues grew 6.1% to $559 million due to growth internationally, at airports and in the US. Revenues were up 5% in the US. […]
Company: SiliconView Market: California Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns a two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. The digital sign is located on the same piece of land as the Softbank Venture Capital firm. The company uses numerous sales partners including […]
Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. The fraud only becomes apparent if you right click on the DocuSend header. You […]
One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. With the right approach, […]
Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV […]
