To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin It […]
Good news for roadside billboards and transit in the latest miles travelled and transit ridership reports. Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to […]
17 December 2024, Sydney – FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, ran in prime […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in the third quarter 2024 report that caughtBillboard Insider’s eye. Debt costs are moderating Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages more than 500 high impact media screens at 23 US retail destinations. Here are some excerpts of our 2023 interview with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield. How […]
The OAAA tracks out of home revenues by sector. OAAA members can see the figures at OOH Revenue by Format. Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]
New York, NY – Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Wayne County Airport Authority awarded it a 10-year contract to continue evolving their state-of-the-art advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This win […]
Company: TDO Outdoor Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Avenue, Suite 2100, toledo, OH. 43604 Phone: 419-724-7643 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising. The company was founded in 2015 The firm operates more than 92 billboard faces including 18 digital billboard faces in Ann Arbor, Detroit […]
Clear Channel Outdoor CEO Scott Wells spoke at last week’s Wells Fargo TMT conference. Here’s a selection of his comments prepared by SignValue. Outlook for 2025 So far so good…We are…very fortunate that we had a clear election…businesses are pretty positive about the economic outlook…it’s not going to be a […]
