Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Author: billboardinsider
You Made a Difference!
In May we ran a post by Richard Kennedy of Kennedy Outdoor asking OOH companies to run ads to help Bentlee Davis find a kidney. Richard Kennedy gives Billboard Insider an update: I wanted to reach out and thank you again for assisting with helping my buddie’s little boy find a […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Transformation Media
Company: Transformation Media Markets: New York, West Virginia, Ohio, Kentucky, Pennsylvania Headquarters: 1019 Route 519, Building #1, Eighty Four, PA 15330 Phone: 724-228-3469 Transformation Media has a plant with over 300 total faces, including 9 digital faces across five states. Mark Gamble is the company’s vice president. Mark Gamble, Vice President, Transformation Media Mark, […]
Public Out of Home Company Valuations at December 2024
Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
Company of the Day: Turner Outdoor
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 by 48 double […]
Write Down Your 2025 OOH Goals
Fellow OOH AE’s and Managers…we are in the stretch run! It’s the last few days before Christmas, and New Years is right around the corner. Now is the time to work on and WRITE DOWN those goals for 2025. I just finished GOALS! By Brian Tracy and wanted to share […]
OUTFRONT CEO Jeremy Male Retiring
OUTFRONT CEO Jeremy Male is retiring in 2025 after 10 years in charge. Here are excerpts from the letter agreement with terms of Male’s retirement, sponsored and analyzed by SignValue December 16, 2024 The Board of Directors (the “Board”) of Outfront Media, Inc. (the “Company”) expresses its deep appreciation for […]
Departure Media Brings Local Brands to Des Moines Airport
Charleston, SC, 17th December, 2024 – As leading airport advertising company Departure Media marks the first anniversary of its exclusive advertising contract with Des Moines International Airport, the company has embedded a comprehensive roster of local advertisers and welcomed new regional advertisers to foster a distinct sense of place. Over […]
Company of the Day: Trailhead Media
Company: Trailhead Media Markets: Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020. The company has a billboard plant in 10 eastern and midwestern states. Trailhead has grown […]