As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025. This year’s conference, themed “The Power of Presence,” will highlight […]
SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: info@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 207 faces in the Kansas City metro, including 72 digital faces. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal. Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market. Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]
The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation […]
Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital & mobile […]
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
New York, NY – March 10, 2025 – Vector Media, a leader in the out-of-home (OOH) media and experiential marketing space, is pleased to announce the appointment of Bennett Fogel as President of Sales & Marketing, effective immediately. Fogel brings over two decades of experience in media and advertising, having […]
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Look at this analysis, prepared and sponsored by SignValue. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. In addition, Lamar owns the land under […]
