US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. Keep inflation in mind as you go through ad contract or lease renewals. To receive a free […]
Vehicle miles travelled grew 2% in Janaury 2025. Miles traelled increased the most in the West. Miles travelled declined in the south Atlantic due to storms. Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
This is an opportunistic time to muscle build your local OOH sales organization. The two immediate prime areas of local OOH sales recruitment are local radio and local cable TV sales reps. The reasons these reps are so valuable are: Radio/cable TV have focused on developing local direct advertising business […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has partnered with Alpha Publicidad Exterior, one of Spain’s most well-known out-of-home (OOH) media operators, to drive further growth and innovation across Spain’s flourishing OOH market. The strategic partnership will see Wildstone and Alpha develop opportunities to […]
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
The out of home industry isn’t immune from hacking and phishing. Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox. The file was unsolicited. The out of home lender […]
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour this weekend (Saturday, March 22 at 8.30pm). The outdoor locations are joining other prominent landmarks including the London Eye, the Tate museums and Buckingham Palace […]
Company: AdWalls Markets: Nationwide Address: Honolulu, Hawaii Email: info@adwalls.com Phone: 808-526-2022 AdWalls operates a plant of large format ads in malls, office buildings and parking garages throughout the US, including Honolulu. The company was started 20 years ago. Jeff Zimmerman is founder and co-owner. To receive a free morning […]
Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA 17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company. The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]
Company: Lind SignSpring Address: 399 N. Main St Mansfield, Ohio 44902 Email: JMM@lindsignspring.com Phone: 419-522-2600 Lind SignSpring makes a spring system which allows you to install vinyls with no cable, clips, bars, grommets, wrinkles or rips. For previous articles on SignSprings read Durden Sees 2.5 Year Payback on SignSprings and John Arnold on SignSprings. […]
