London, UK: A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (June 11) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, […]
Company: Blackbird Media Markets: Georgia, Tennessee Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203 Phone: 615-873-1606 Blackbird Media operates two iconic out of home properties: The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville. The Atlanta Sign – a 30′ by 100′ digital billboard […]
A Billboard Insider reader writes: “I’m also fascinated by how slowly our industry has adopted electronic payments compared to other sectors. In our real estate businesses, we receive almost 100% of our revenue electronically—EFTs, wires, Zelle, Venmo, and PayPal. Yet in our outdoor advertising business, we’ve had minimal uptake of […]
In November 2023 Billboard Insider reported the loan market was tightening. Well, unfortunately, the April 2025 Senior Loan Officer Opinion Survey on Bank Lending Practices confirms this trend with more banks tightening their lending standards and terms. For the first quarter of 2025, survey respondents reported tighter lending standards and […]
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media […]
Montclair, NJ – June 10, 2025 – Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network. Pearl Media, an out-of-home media company specializing in curated premium assets, is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed […]
New York City just got a whole lot more dimensional – Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center. The new campaign marks the debut of immersive, DeepScreen™ 3D creative on the media network […]
I received a deposition transcript from a court reporter that we had not used before. Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of […]
“The pace of consolidation is accelerating fast ” World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries – a record number – in his keynote address at the WOO Annual Congress in Mexico City. Goddard also drew from WOO’s soon to be released Worldwide […]
Company: Birdhouse Outdoor Markets: Pennsylvania Email: hello@birdhouseoutdoor.com Phone: 570-309-3012 Birdhouse Outdoor operate a billboard plant with 55 faces, including 3 digital faces in the following Pennsylvania communities: Blakely Factoryville Peckville Scranton The company has founded in 2018. Ryan Adcroft is one of the firm’s managing partners. To receive a […]
