We’ve been running a series with Andy Rebuck who recently retired after a 40 year career in out of home. Last week he gave tips for selling out of home. Today he talks about billboard development and permitting. Lamar’s first Harrisburg digital billboard Harrisburg is a great billboard plant. We’re […]
Author: billboardinsider
Anna Bager on the OAAA 2025 Media Conference
OAAA CEO Anna Bager and EVP Government Affairs Mike Hershey attended last week’s IBO conference. It’s great to see the OAAA support the efforts of the IBO and vice versa. Big operators and small operators are in this together. Billboard insider talked with Anna Bager about the upcoming OAAA […]
Speakers Announced for June 2025 WOOH Mexico City Congress
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for […]
ArtPop Goes Beige
ArtPop Street Gallery is redefining the use of billboards—turning traditional advertising spaces into open-air galleries that showcase juried, local artwork. Each year through its flagship Cities Program, ArtPop provides 20 curated works from regional artists (including one high school senior) to its billboard partners, featured on a space-available basis for […]
WOW Website Nominated for Award
Los Angeles-based digital out-of-home company WOW has been nominated for a 2025 Webby Award in the Websites: Entertainment category—standing alongside industry giants like Google, Apple, Star Wars, and Lady Gaga. The nomination honors WOW’s interactive 3D driving tour of Inglewood, which allows users to virtually experience the city’s spectaculars as […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: AR James
Company: AR James Media Markets: New Jersey, New York Address: 1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey 07905 Email: info@arjamesmedia.com Phone: 848-999-2185 AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey. The firm is owned by Jim DeLucia who are […]
Day 2 of the IBO Spring 2025 Conference in 6 Quotes
Here’s day 2 of the IBOUSA conference in 6 quotes. Reagan Outdoor CEO William Reagan on Geopath My issue with Geopath is we don’t get enough information… I sit as a Board Director and I don’t know what is going on…. they (Geopath) were obviously insolvent this past spring… and […]
Public Out of Home Company Debt Trends
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts in Moorgate’s 4Q 2024 State of the OOH Industry report which caught our eye. A muted acquisitions market. Here’s a breakout of Public company OOH acquisitions from 2019 to 2024. […]
Chris Rothfelder on the Value of IBO Networking
As usual, I brought home several stories from this year’s IBO conference in Salt Lake City. From learning that all draft beer in Utah can be no more than 5% ABV. To spending Tuesday skiing with fellow IBO members, Mike Helm (Dakota), Craig Berry (Stark Capital), and Zach Hogue (Roar […]