Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Lucas Wicks started out by building two wooden billboards on his father’s dairy farm. At the request and encouragement of the first few clients, more locations were added and eventually, Wicks Outdoor Advertising Inc. was founded. Wicks […]
One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of uncertainty across various segments of our economy – the Trump Administration’s announcement of a 25% tariff on all goods from Canada and Mexico. This week, another trade news drop – a 25% tariff on […]
Company: Wingate Outdoor Advertising, Inc. Markets: Arkansas and Missouri Address: 112 East Church St, Berryville, AR 72616 Phone: 870-423-4707 Email: info@wingateoutdoor.com Wingate Outdoor Advertising operates a billboard plant in Northwest Arkansas and Southwest Missouri. The company was started by Gene Wingate and his son Ken in 1986 to provide a cost effective way for […]
Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a billboard company. Buy a billboard easement. Convert a static billboard to digital Construct a new billboard. Billboard Insider readers love to construct new billboards to create value. Here are the resuts of our […]
Ian Dallimore interviewed Vistar Media CEO Michael Provenzano on Lamar’s Podcast. In January T-Mobile announced that it had signed an agreement to purchase Vistar Media for $600 million. Some highlights of the podcast. Vistar Media Culture We have this very basic phrase internally people-product-revenue in that order and people […]
Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, […]
On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are four ways to make money in the out of home business. Acquire a poorly managed billboard company and come in and cut costs & properly manage the company. Easement purchases – pay […]
Note: We are re-featuring West Coast Billboards as our company of the day after a fascinating discussion with Jeremy Jones, the company’s CEO Company: West Coast Billboards Market: California Email: westcoastbillboards@gmail.com Phone: 559-736-1569 West Coast Billboards is a small family owned company which operates on out of home plant with […]
