Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Blue Outdoor Headquarters: 4o W 57th St, suite 1720, New York, New York 10019 Markets: Nationwide. Phone: 212-759-0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers. the firm has 43,448 ad faces in 327 retail locations in 42 states. The company […]
Today out of home leasing and development expert Andy Goodman talks about how to manage issues when you put a billboard on a property with multiple tenants. Andy, what are some issues that arise when placing a billboard on a property with multiple tenants? Placing a billboard on multi-tenant property […]
We’ve received a couple more comments on how to encourage your clients to switch to electronic payment of their out of home bills. Hicks Outdoor President Greg Hicks tells Billboard Insider that he’s reduced AR by 70% by automating payments Our automated recurring system offers ALL payment methods and we […]
Company: ValleyBoards Markets: Arizona Email: donnie@valleyboards.com Phone: 480–621–0009 ValleyBoards operates a four face static billboard plant in Arizona. Billboard Insider talked with Donnie Plunkett the company’s owner How did you get into the out of home business? My dad developed billboards in Atlanta in the 80’s and 90’s which he […]
Our Billboard Insider poll shows that only about one-third of out of home companies offer clients electronic bill pay. Our readers say clients need encouragement to more away from checks. Skies Above Media owner Glyn Williams says agencies pay electronically if you ask Good call out re payment sources […]
Here are the results of yesterday’s readers poll on forms of payment which our out of home company readers accept. The results of the poll seem to suggest that some voters didn’t understand that multiple answers were allowed. We expect that way more than one third of our readers allow […]
London, UK: A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (June 11) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, […]
Company: Blackbird Media Markets: Georgia, Tennessee Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203 Phone: 615-873-1606 Blackbird Media operates two iconic out of home properties: The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville. The Atlanta Sign – a 30′ by 100′ digital billboard […]
A Billboard Insider reader writes: “I’m also fascinated by how slowly our industry has adopted electronic payments compared to other sectors. In our real estate businesses, we receive almost 100% of our revenue electronically—EFTs, wires, Zelle, Venmo, and PayPal. Yet in our outdoor advertising business, we’ve had minimal uptake of […]
