Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career. Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020. […]
Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million. We expect that those […]
Good news for roadside and transit billboard plants. People are driving more miles and taking more transit trips. More Road Miles Travelled Here are the results of the FHWA Traffic Volume Trends report for April 2025. Travel on all roads and streets increased by 1.5% for April 2025 as compared […]
A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE. How is the ratio of faces to AE an indicator? Is it revenue per AE? That got me thinking if there was an industry rule […]
New York, NY – June 23, 2025 – Vector Media is proud to announce the appointment of Sheri Ham as Executive Vice President of National Sales. Sheri brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: bMedia Markets: Puerto Rico Phone: 787-593-0960 Email: Hector.horta@bMediagroup.com, Juan.casillas@bmediagroup.com BMedia is the largest out of home provider in Puerto Rico. bMedia is run by Juanchi Casillas and Hector Horta and financially backed by Seaport Capital. Seaport made an equity investment in bMedia in August 2014 and assisted bMedia with the Showtime Outdoor acquisition […]
Billboard Insider is running a series featuring Tom Giesken who just retired after 30 out of home advertising including 25 years running his own billboard company. Last week Tom talked about building signs. Today he talks about bank financing and managing through tough times. Getting Bank Financing I’ve been fortunate. […]
Billboard Insider’s Take: Keep your eyes on Multiply Media Group. Billboard Insider spent time with Multiply Media’s management team at the 2024OOH Mediacon. They are a well capitalized investment group which is looking to expand in out of home in the UK and US. This won’t be their last deal. […]
