BOSTON & CINCINNATI–(BUSINESS WIRE)–Advent International (“Advent”), a leading global private equity investor, today announced that it has signed a definitive agreement to acquire PatientPoint, Inc. (“PatientPoint” or the “Company”), the nation’s largest digital point-of-care network, strategically delivering behavior-changing content and measurable outcomes for patients, providers, and health brands, from an […]
Author: billboardinsider
Company of the Day: Creative Outdoor
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 34,000 advertising units in 320 minicipalities. around the United States and Canada. The plant consists mostly of bus shelters, bus benches, waste and recycle bins and transit […]
SignValue’s Lamar at a Glance – June 2025
SignValue has prepared the following analysis of Lamar Advertising’s 2Q 2025 financials. If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400 To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
OAAA announces FOARE 2025-2026 recipients.
The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2025-2026 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]
Jason Duff on Developing Signs
Billboard Insider is running a series of interviews with Comstor Outdoor CEO Jason Duff. Last week Jason talked about getting started in out of home. Today he talks about what it takes to develop signs. Tell us about the first sign you built. The first sign was in the community […]
70% of Billboard Insider Readers Use AI to Design Billboard Ads
Last week we polled Billboard Insider readers about AI and out of home ad design. 70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads. Here are the poll results. If you are in the 30% of our readers who […]
Company of the Day: Cooper Outdoor
Company: Cooper Outdoor Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters: 115 Waco, Corpus Christi, Texas, 78401 Phone: 361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981. The company has over 400 billboard locations in the following Texas counties: Aransas Bee Jim Wells Kendall Kleberg […]
Nic Brien Appointed as OUTFRONT CEO
OUTFRONT appointed Nic Brien as permanent CEO. Here are excerpts from the OUTFRONT 8K, sponsored and analyzed by SignValue: Appointment of Chief Executive Officer On August 21, 2025 (the “Effective Date”), the Board of Directors (the “Board”) of OUTFRONT Media Inc. (the “Company”) appointed Nicolas Brien as the Company’s Chief […]
OAAA Issues Guidance for Non-Tobacco Nicotine Advertising
The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco nicotine products (e.g. e-cigarettes or vaping). Billboard Insider thinks of the common sense advice Ken Klein (who retired as the OAAA EVP Government Affairs in 2021) gave when talking about marijuana advertising: “Excess is not […]
A Use Case for AI – Generating Ad Ideas
Readers have requested more articles about AI and how it can be used in out of home. One way to use AI is to generate out of home ad ideas. Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]
























