Author: billboardinsider

Billboard Insider’s 2025 Alphabetical List of North American OOH Companies

Here is Billboard Insider’s alphabetical list of 605 North American Out of home companies.    Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture, airport and transit. The list is based on display faces not flips so a digital billboard is one face and a […]

Billups Revenue Up 74% in 1Q 2025

NEW YORK, July 10, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne.  the plant includes three digital units.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]

Layoffs Mean Opportunity

Two events have put out of home employees in play.  First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go.   Second, OUTFRONT is laying off 120 employees 6% of its workforce.  The […]

Travel Surging and OOH Influences Travel Plans

WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]

SignValue on the Lamar/Verde Acquisition and Why it Matters to You

Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works.  Lamar has been interested in using an […]

OAAA Launches Agency Council

WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]

Company of the Day: Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 135 bulletin display faces including 34 digital display faces. The firm has […]

New Tradition Expands in LA

Los Angeles, CA — This week, New Tradition Media significantly expanded its premium asset footprint in Los Angeles, partnering with Caruso to represent its Out-of-Home media portfolio, one of the most prominent networks in the country, and deliver access and connections to high profile audiences. A prolific real estate developer in […]

Dawn Del Mastro-Chruma Elected to Board of WORC/Family Center for Achievement

Dawn Del Mastro-Chruma has been elected the Chair of a New York non-profit with a $60 million annual budget and a 600 employee staff.  The non-profit serves developmentally disabled people including people with autism.  Dawn’s father Rick Del Mastro was committed to the organzation and Dawn has continued the commitment […]