The world of Out-of-Home (OOH) advertising moves fast, where even minor disruptions can snowball into substantial operational challenges. This was evident during the CrowdStrike outage in July 2024, which disrupted digital advertising systems and left many scrambling for solutions. Amid the chaos, Outdoorlink emerged as a leader in innovation […]
Here’s a selection of Scott Wells comments at last week’s Morgan Stanley Technology, Media and Telecom Conference, analyzed by SignValue. Clear Channel needs to reduce debt in half to become a REIT I think for us to convert to a REIT we’re going to need to be probably about half […]
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital & mobile […]
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. This […]
New York, NY – March 10, 2025 – Vector Media, a leader in the out-of-home (OOH) media and experiential marketing space, is pleased to announce the appointment of Bennett Fogel as President of Sales & Marketing, effective immediately. Fogel brings over two decades of experience in media and advertising, having […]
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Look at this analysis, prepared and sponsored by SignValue. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. In addition, Lamar owns the land under […]
We get quite a few requests for the names of firms which work on billboards. Here’s Billboard Insider’s 2025 list of out of home contractors. We’ve organized the list by the states where the contractors are located and have itemized the services they provide. To get your company on the […]
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital & mobile […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
At this week’s Morgan Stanley Technology, Media and Telecom conference, OUTFRONT CFO Matt Siegel was asked about the legal category and he said this… “Interesting vertical for for us I’m guessing for many in medium…it’s big, it’s growing quickly and it’s probably in every every market we serve. I think […]
