Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]
oOh!media CEO Cathy O’Connor is the first speaker to be announced for the World Out of Home Organization’s forthcoming 2025 Annual Congress in Mexico City. O’Connor will explore the growth of retail media and its opportunities for the Out of Home industry. Retail Media is the fastest growing media sector […]
It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy. The numbers don’t support this over the business cycle. Here’s a comparison of nominal US out of home revenues as reported by the OAAA […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home plant in convenience stores, gas stations, government centers and grocery stores across Canada. The company also has a mural business, handles transit advertising […]
Clear Channel Outdoor CFO David Sailer provided an update on assets sales at this week’s Deutsche Bank Media, Internet and Telecom Conference. Here’s a selection of Sailer’s comments, analyzed by SignValue. France was a bad business for Clear Channel Outdoor France, that was a tough business tough business in the […]
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025. This year’s conference, themed “The Power of Presence,” will highlight […]
SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: info@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 207 faces in the Kansas City metro, including 72 digital faces. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
At last week’s Morgan Stanley Tech, Media and Telcom conference Lamar CEO Sean Reilly explained the rationale for the T-Mobile-Vistar deal. Reilly also pointed to Geopath challenges and said Lamar is back in the M&A market. Here’s a selection of Reilly’s comments, analyzed by SignValue. The Vistar sale First of […]
