Out of home (OOH) advertising has become a go-to channel for colleges and universities looking to cut through the noise and connect with students and their parents. The education category now ranks sixth overall for total OOH product category spend, proving the medium’s power to influence high-stakes decisions. OOH’s […]
Company: CaptiveEyes Markets: Florida Address: 1700 N Monroe St 11-104, Tallahassee, FL. 32303 Email: sales@captiveeyes.com Phone: 850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College. The plant includes indoor digital billboards, marquees, directional and map signage and parking garage billboards. The company was […]
Clear Channel has issued $2 billion in senior secured notes to retire existing debt. Here’s the press release together with an analysis by SignValue. SAN ANTONIO, July 21, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) announced today that it priced an offering (the “Offering”) of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Most out of home companies allow clients to pay by check, ACH or credit card. Here are the results of yesterday’s Billboard Insider’s reader poll: 96% of our Billboard Insider readers allow clients to pay by check. 83% of […]
A Billboard Insider reader writes this in response to our Getting Paid post in which we wrote that most banks charge out of home companies a per check deposit fee: Where do you guys bank? I have never paid a check deposit fee at any bank and we deposit all […]
Company: Capital Outdoor Advertising Markets: Virginia and North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant based from their headquarters in Zebulon, North Carolina. The company is an operator associate in the IBOUSA. Here’s an excerpt from our previous interview with Robert Sykes, […]
There are multiple ways to take payment from out of home clients. Here’s a review of the different forms of payment, ranging from least costly to most costly together with a discussion of the pros and cons of each form of payment. Checks (no quickbooks fee plus $0.20-0.30 […]
Relocation expenses are one thing and just compensation is another. That’s the lesson of Lamar vs Country Side Restaurant, Inc. Here are the facts. Country Side Restaurants, Inc. (“Country Side”) owned a 76,000 square foot parcel of land. It leased a portion of the land to Lamar to construct […]
Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a Remote Legal staff Instagram Reel which rates humorous legal billboards. Billboard Insider’s take: Humor is good. Clever is good. We’re not sure that flirting with obscenity is the best way to stand out. […]
